Urban Analytics: Progress and Prospects

Mark is Professor of Spatial Analysis and Policy in the School of Geography at the University of Leeds, Director of the Leeds Institute for Data Analytics (LIDA) and Programme Director for Urban Analytics at the Turing Institute.

He has longstanding interests in mathematical modelling of urban and regional systems including geodemographics, microsimulation, agent-based modelling, and spatial decision-support systems.

Mark has a notable track record of collaboration, including ten years as an executive director of Geographical Modelling and Planning (GMAP) Limited. In this time, GMAP developed from occasional consulting projects into a market analytics business with 120 employees and global reach, working with household name partners such as Ford Motor Company, Asda-Walmart, HBoS, Exxon-Mobil and GSK. An ethos of collaboration with external partners in business and the public sector continues in his current role as Director of the Consumer Data Research Centre (CDRC), a national investment within the ESRC Big Data Network. He is also PI for the ESRC Centre for Doctoral Training in Data Analytics which will coordinate sixty postgraduate research projects in tandem with external partners.

He is a Fellow of the Academy of Social Sciences and a Fellow of the Royal Geographical Society.

Register to attend the seminar.

All University of Exeter staff and students welcome