| UCAS code | N2N5 |
|---|---|
| Duration | 3 years |
| Entry year | 2025 |
| Campus | Streatham Campus |
| Discipline | Business and Management |
| Contact | Web: Enquire online |
| Typical offer | A-Level: AAB |
|---|---|
|
A-Level: BBB |
| UCAS code | N2NN |
|---|---|
| Duration | 4 years |
| Entry year | 2025 |
| Campus | Streatham Campus |
| Discipline | Business and Management |
| Contact | Web: Enquire online |
| Typical offer | A-Level: AAB |
|---|---|
|
A-Level: BBB |
| UCAS code | N2N6 |
|---|---|
| Duration | 4 years |
| Entry year | 2025 |
| Campus | Streatham Campus |
| Discipline | Business and Management |
| Contact | Web: Enquire online |
| Typical offer | A-Level: AAB |
|---|---|
|
A-Level: BBB |
Overview
- The BSc Marketing and Management enables you to able to design and deliver a compelling marketing strategy by developing your understanding of consumer behaviour, wants and needs
- The marketing elements of this programme introduce you to the principles that deliver good marketing practice. You will learn about consumers and the role of markets and marketing in today’s society
- You will develop an understanding of how marketing contributes to the financial health of an organisation by covering an introduction to the principles of accounting, and to understand how markets behave, you will also be introduced to economics
- The management component of the degree will ensure you have a strong grounding in organisational structures, management skills, and business strategy
Business School of the Year
Times Higher Education Awards 2022
Top 5 in the UK for Marketing
4th in the Complete University Guide 2025
Top 5 in the Russell Group for student satisfaction in 5 out of 7 themes
National Student Survey 2023: Management
Triple accredited Business School
AMBA, AACSB, EQUIS
Accreditations
CIMOur BSc Marketing and Management programme has accreditation from the Chartered Institute of Marketing (CIM) through its Graduate Gateway. Students on this course may be eligible for exemption towards CIM Professional Diploma depending on modules taken. |
Business School of the Year
Times Higher Education Awards 2022
Top 5 in the UK for Marketing
4th in the Complete University Guide 2025
Top 5 in the Russell Group for student satisfaction in 5 out of 7 themes
National Student Survey 2023: Management
Triple accredited Business School
AMBA, AACSB, EQUIS
At Exeter, University professors invest in their students. They truly care about students’ development & progression while on their course as well as after. Each professor is always willing to provide additional support and guidance whenever needed.
As I am now working this year, I realize just how useful & relevant most modules have been; I’ve been able to use my marketing foundations quite a bit at Pfizer! Because of the high-quality professors and modules at Exeter, I feel very prepared and excited to enter the work world.
Sophia
BSc Marketing and Management
Entry requirements (typical offer)
| Qualification | Typical offer | Required subjects |
|---|---|---|
| A-Level | AAB | N/A |
| IB | 34/665 | N/A |
| BTEC | DDD | N/A |
| GCSE | C or 4 B or 5 |
Grade C or 4 in English Language, and Grade B or 5 in Mathematics (or: GCE A-level/AS Mathematics, Further Mathematics, Pure Mathematics or Core Mathematics) |
| Access to HE | 30 L3 credits at Distinction Grade and 15 L3 credits at Merit Grade. | N/A |
| T-Level | Distinction | N/A |
| Contextual Offer | A-Level: BBB |
Specific subject requirements must still be achieved where stated above. Find out more about contextual offers. |
| Other accepted qualifications | ||
| English language requirements |
International students need to show they have the required level of English language to study this course. The required test scores for this course fall under Profile B1. Please visit our English language requirements page to view the required test scores and equivalencies from your country. |
|
NB General Studies is not included in any offer.
Grades advertised on each programme webpage are the typical level at which our offers are made and provide information on any specific subjects an applicant will need to have studied in order to be considered for a place on the programme. However, if we receive a large number of applications for the programme we may not be able to make an offer to all those who are predicted to achieve/have achieved grades which are in line with our typical offer. For more information on how applications are assessed and when decisions are released, please see: After you apply
Course content
The modules we outline here provide examples of what you can expect to learn on this degree course based on recent academic teaching. The precise modules available to you in future years may vary depending on staff availability and research interests, new topics of study, timetabling and student demand.
You may take option modules as long as any necessary prerequisites have been satisfied, where the timetable allows and if you have not already taken the module in question or an equivalent module. Business School optional modules for stage 1-3 can be seen on this module list, modules that are marked 'DA' are for degree apprenticeships only.
Stage 1 consists of 90 credits of compulsory modules and 30 credits of optional modules.
Compulsory modules
| Code | Module | Credits |
|---|---|---|
| BEM1023 | Discovering Management | 30 |
| BEE1034 | Economics for Management | 15 |
| BEM1024 | Statistics for Business | 15 |
| BEM1019 | Fundamentals of Marketing | 15 |
| BEM1015 | Marketing and Society | 15 |
Optional modules
30 credits of optional modules
Stage 2 consists of 105 credits of compulsory modules and 15 credits of optional modules.
Compulsory modules
| Code | Module | Credits |
|---|---|---|
| BEM2047 | Organisational Behaviour | 30 |
| BEM2016 | Consumer Behaviour | 15 |
| BEM2044 | Consumer and Market Analysis | 30 |
| BEM2033 | Brands and Branding | 15 |
| BEM2025 | Marketing Communications: Strategies and Applications | 15 |
Optional modules
15 credits of optional BEM/BUS modules
This degree offers you the opportunity to spend a year working in a related industry or studying abroad.
If you choose one of these options your placement year will take place in your third year, before returning to complete your degree at Exeter in your fourth and final year of study.
You can apply directly to one of these options, via UCAS or you can apply to the standard 3 year course and transfer onto one of these options in the first term of your first year.
Stage 3 consists of 60 credits of compulsory modules and 60 credits of optional modules.
Compulsory modules
| Code | Module | Credits |
|---|---|---|
| BEM3069 | Strategic Digital Marketing Practice | 15 |
| BEM3041 | Marketing Management and Strategy | 15 |
| BEM3066 | Marketing Issues and Trends | 15 |
Optional modules
75 credits of optional modules (of which 30 credits must be BEM/BUS modules)
Course variants
The BSc Marketing and Management degree offers you the opportunity to spend a year working in a related industry or studying abroad.
If you choose one of these options your placement year will take place in your third year, before returning to complete your degree at Exeter in your fourth and final year of study.
You can apply directly to one of these options, or you can apply to the standard BSc Marketing and Management course and transfer onto one of these options in the first term of your first year.
UCAS code: N2NN
Why choose a year in industry?
- Gain a proven work history that is excellent to discuss at job interviews and gives you a head start in the working world
- Get paid! Typical salaries range from £19,000 to £23,000 but can extend from £15,000 to £52,000
- Over 50% of students are offered graduate jobs from their placement employer
- 97% of With Industrial Experience graduates were in graduate employment or postgraduate study within 6 months of graduating, compared to 93.5% of non-WIE graduates (DLHE 2017)
- Increase your confidence and resilience, and make friends for life
What does a year in industry mean for me?
The ‘With Industrial Experience’ (WIE) pathway is a four-year version of your degree, in which your third year is spent in a professional placement before returning to university for your fourth and final year. The Business School Careers Team supports you every step of the way, helping you identify placement providers, create a strong application, practice interview techniques, and support you while you are in placement. The placement year assessment currently comprises of:
- Progress reports provided by employers
- A reflective essay
- A business report
How do I secure a placement and where can I go?
You are responsible for sourcing and securing a work placement, but you will be supported throughout by the Business School Careers Team and assigned an academic tutor for the duration of your placement. Placements are available internationally. Previous placement providers include Adidas, Apple, ASOS, Bank of England, Deloitte, Disney, EY, GlaxoSmithKline, Goldman Sachs, PwC
Does it count towards my degree?
The placement year is assessed and contributes 1/7th of your final degree classification when you graduate.
Does it affect my tuition fee?
During your placement year you will pay a reduced tuition fee of approximately 20% of the maximum fee for that year. Find out more on our tuition fee webpages.
How do I apply?
‘With Industrial Experience’ is available on all our undergraduate programmes. You can apply through UCAS or ask to transfer onto WIE in the first term of your first year. Find out more on our Careers pages.
Other work experience options
If you choose not to undertake the four-year WIE pathway, there are other ways to gain work experience, from the Business Internships and Placements Module, to summer internships. Find out more on our careers pages.
UCAS code: N2N6
Why choose a year abroad?
- In a complex and hyper-connected world, it is more important than ever to demonstrate a global outlook to employers
- A report by Universities UK International shows that graduates who are mobile during their degree are more likely to earn more than non-mobile peers
- Broaden your perspective in a way that benefits you for life: accelerating your resilience and flexibility, developing your ability to communicate across cultures, and demonstrating that you take the initiative
- We find students return from their year abroad with heightened self-confidence and an impressive work ethic.
What does a year abroad mean for me?
The ‘With Year Abroad’ (WYA) pathway is a four year version of your degree, in which your third year is spent studying at one of our 60 partner universities (spanning 26 countries), before returning to university for your fourth and final year. There is also the opportunity to combine study and work abroad, doing a semester of study at one of our partner universities followed by a semester of work in a placement that you secure anywhere in the world. The Business School Study Abroad Team supports you every step of the way, helping you to decide where to go, create a strong application, and supporting you while you are abroad.
Where can I go?
We have partners in: Canada, USA, Mexico, Peru, Norway, Sweden, Finland, Germany, Denmark, Netherlands, Switzerland, France, Spain, Portugal, Poland, Slovenia, Italy, Turkey, China, Hong Kong, Thailand, Japan, Taiwan, Singapore, Australia, New Zealand
Does it count towards my degree
The placement year is assessed and contributes 1/7th of your final degree classification when you graduate.
Does it affect my tuition fees?
If you spend a full academic year studying abroad you will pay a reduced fee of approximately 15% of the maximum fee for that year.
How do I apply?
Year abroad options are available on all our undergraduate programmes. You can apply for the four year ‘With Year Abroad’ variant of your degree through UCAS or ask to transfer onto the WYA programme in your first year. Acceptance is dependent on satisfactory academic performance and the level of research you have undertaken into your chosen institution. Find out more on our study abroad webpages.
Other study abroad options
If you choose not to undertake the full year studying abroad, there are other ways to gain a taste of the study abroad experience. You can spend two to six weeks at one of our international partner universities. Find out more on our study abroad webpages.
Fees
Tuition fees for 2025 entry
UK students: £9,535 per year
International students: £24,700 per year
Scholarships
The University of Exeter has many different scholarships available to support your education, including £5 million in scholarships for international students applying to study with us in the 2025/26 academic year, such as our Exeter Excellence Scholarships*.
Financial support is also available for students from disadvantaged backgrounds, lower income households and other under-represented groups to help them access, succeed and progress through higher education.
* Terms and conditions apply. See online for details.
Learning and teaching
How will I learn?
You will learn through a mix of:
- Lectures of one or two hours once a week for each module. These give you the information central to the module and help you understand complex ideas.
- Seminars and tutorials every week or every other week for each module. They cover in-depth discussions of topics introduced in lectures.
- Total timetabled study hours (lectures, seminars, tutorials) for your whole degree are on average between 11 and 14 hours per week. In addition you are expected to complete an average of 20-25 hours of independent or group study per week.
How will I be assessed?
Modules are assessed through a mixture of:
- Group work
- Coursework
- Project work
- Examinations
The weighting of these components varies according the module. Coursework is typically between 2,500 and 6,000 words in length, and exams are usually held at the end of the module in January and May/June.
Where will I study?
You will be based at the purpose built University of Exeter Business School located on the Streatham Campus in Exeter, Devon.
Optional modules outside of this course
Each year, if you have optional modules available, you can take up to 30 credits in a subject outside of your course. This can increase your employability and widen your intellectual horizons.
Proficiency in a second subject
If you complete 60 credits of modules in one of the subjects below, you may have the words 'with proficiency in [e.g. Social Data Science]' added to your degree title when you graduate.
- A Foreign Language
- Data Science
- Entrepreneurship
- Innovation
- Law (Penryn Campus only)
- Leadership
- Management
- Social Data Science
Your future
The University of Exeter Business School provides a range of careers and employability support for Undergraduate students. Visit the Business School Career Zone web page for more information.
Global opportunities
The BSc Marketing and Management degree adopts an international outlook meaning you will develop an understanding of the global business environment. Combined with the opportunity to study abroad or work a year in industry, you will be well-placed to work for local or international companies.
Your degree demonstrates that you have the following professional skills
- Understand organisations and the markets they operate within
- Create, evaluate and assess options and apply ideas and knowledge to a range of situations
- Communicate effectively, manage projects and demonstrate leadership and team building skills
- Be self-aware and sensitive to the diversity of people, cultures, business and management issues
- Demonstrate effective listening, negotiating, influencing and persuasive skills
- Apply critical thinking and evaluate statements
- Research business and management issues at both European and international levels
Examples of BSc Marketing and Management graduate roles
- Project Manager
- General Management Trainee
- Investment Banking Analyst
- Business Development Consultant
- Brand Manager
- Events Manager
BSc Marketing and Management graduates have worked for
- Audi
- Babcock International
- Barclays
- Citi
- Dell
- Johnson & Johnson
- Nestlé
- Unilever
