Profile

Dr Jing-Lin Duanmu

Dr Jing-Lin Duanmu

Associate Professor
Business Strategy and Marketing

About me:

Jing-Lin Duanmu joined the Business School in January 2020. Her research interests include foreign direct investment, international trade, political relations, and corporate social responsibility.

She was a Lecturer and Senior Lecturer in International Business at Surrey Business School.

Her research has appeared in Strategic Management Journal, Journal of International Business Studies, Journal of World Business, International Business Review and World Economy. She received her PhD from the University of Bath.


Interests:
  • Political risk and multinational corporation strategy
  • Corporate social responsibility
  • Causal inference

I am interested in three aspects of firm internationalization: (i) how firms’ foreign market entry is shaped by political and institutional environment of the host country, the host-home relationship, and firm micro resources and strategies; (ii) how entry strategies subsequently evolve in the host environment with the changing economic conditions and regulatory policies in the host country; (iii) in what ways the operations of foreign subsidiaries impact on domestic firms.

I am also interested in corporate social responsibility, such as social and institutional factors driving CSR, and how firms design their CSR strategies to attend to the interests of multiple stakeholders.

I emphasize causal inference in my research design.

I am interested in working with PhD students, who have either quantitative or qualitative background and are open to growth their data and writing skills continuously. The following are some of the topics that I am interested in:

  1. Corporate social responsibility (such as gender equality, environmental protection) among emerging market firms
  2. How multinational corporations transfer knowledge, skills, and culture to host market firms and what are the benefits or risks
  3. The interactions between laws and firm strategies, for example, how environmental legislations shape the product market and firm strategies.

Qualifications:
  • PhD in International Business (University of Bath)
  • MSc in International Business (Aston University)
  • BA in English Literature and Education (Nanjing Normal University, China)

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