Communication is a central part of change management and the effective engagement with stakeholders is critical to the success of a change initiative. These processes aim to ensure the right message is delivered by the right people at the right time and using the most appropriate method. It is vital that we are clear about when we are informing people about the change and when we are actively seeking consultation and collaboration.
Smart stakeholder engagement and communication makes clear what is happening, what is expected, how to get involved and can remove obstacles to change. Open, honest and timely communications are critical.
Key Change Question:
Which individuals or groups have the ability to help or hinder the change initiative and what is the best way to identify, track and manage these relationships?
Identification and segmentation of stakeholders impacted by the change
Understanding stakeholder wants and needs as well as where they are on the change commitment curve and where they need to be for the change to be successful
