10. Build Change Network
What is it?
A change network is a structure of motivated and effective change agents throughout the organisation who can translate the central need for change into a broader willingness and ability to make that change happen. This process help to identify and recruit the most appropriate people; discover and address training requirements and coordinating and evaluating an ongoing plan of activities throughout the change initiative.
Why do it?
This process will:
- Identify the most effective, motivated and well-positioned change agents to provide a critical linkage between the change leaders and the impacted stakeholders
- Evaluate the knowledge and skill requirements of the network and put in place activities address any gaps
- Put in place an ongoing plan to support the effective operation of the network
- Send a positive signal to the organisation to demonstrate the commitment to the success of the change initiative
- Facilitate a faster, better and smarter implementation of the changes through the close alignment of the change leaders, project team and impacted stakeholders – addressing or accommodating concerns where appropriate
When to do it?
You can begin to define the change network during the Define Change Governance process in the Diagnose phase but it will start to operate during the Design and Develop phases
Inputs
Future State Definition
Change Governance Structure
Change Strategy
Stakeholder Analysis
Outputs
How to do it?
Review the change network roles you considered in the Define Change Governance process and think about who could best fill these roles. You should consider the following criteria:
- Navigation – who is adept at understanding and navigating the formal and informal structures, hierarchies, etc
- Hierarchy – how to best represent the different levels of the organisation
- Power – who has influence (formal or informal) in one or more areas impacted by the change
- Constituency – what mix of agents best represents the various impacted business areas / stakeholder groups
- Commitment – it is helpful to have a mix of commitment levels including constructive sceptics and well as enthusiastic advocates
- What insight and detail do they need about the change initiative (vision, drivers, change solution etc) and does it vary between different change network roles?
- Are there any professional or technical skills are required (related to the specifics of the change initiative, eg Student Recruitment, Communications, IT)?
- What is the level of change management understanding and skill across the network?
- Help design the change solution
- Help deliver the change solution
- Help realise the change benefits
HELP REALISE THE CHANGE BENEFITS | ACTIVITIES | SKILLS REQUIRED |
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Identify and escalate potential ‘hot spots’ |
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Ensure that the new applications and their workflow match the business processes |
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Test that the changes meet business requirements |
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Champion changes a line level |
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Seek out and address negative rumours |
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Review process, system and organisational design changes to ensure they can be accommodated |
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Address business concerns regarding the change initiative |
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Deliver change initiative training and communications as required |
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Encourage, coach and support colleagues during implementation of the change |
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