Change Blueprint

Change Framework & ToolkitsSupportive organisation and culture17. Behaviour Change Plan

17. Behaviour Change Plan

‌‌‌‌What is it?

The Behaviour Change Plan process picks up on the work of the Culture Change Analysis process to define specific behavioural changes to support the desired culture and overall business objectives of the change initiative.

Not every initiative will require a dedicated behaviour change workstream but new ways of working should be underpinned by clear behaviours so that people do things in a different way not just do different things.

Why do it?

Complete this process in order to:

  • Validate the level of behaviour change required to deliver the defined benefits
  • Gain clarity on the types of behaviour change required to support the initiative
  • Assess the current situation and identify behavioural gaps
  • Develop a set of interventions to support behaviour change
  • Track where behaviour isn’t changing and adjust plans where necessary

When to do it?

Design, Develop and Deliver phases – being sure to continue to reinforce the new behaviours during the Sustain phase.

Inputs

Stakeholder Analysis
Change Impact Assessment
Change Management Plan
Culture Web

Outputs

Behaviour Change Plan

How to do it?

17.1 Identify behaviour changes required

Behaviour change is the intentional effort to modify critical individual behaviours which have a direct, positive and significant impact on the day-to-day functioning and desired outcomes of the organisation.

Identify key behavioural changes themes

  • Looking at the Future State Definition and Change Impact Assessment (and Culture Web if used), think about the ways that people will need to work in the future and the key behavioural changes required to support the changes
  • Now you can summarise these behavioural changes into a small number (no more than 5) behavioural themes.  These themes should:
    • Focus on the behaviours needed to exploit the new capabilities and achieve the business benefits
    • Bring to life the new ways of working
    • Be encourages and reinforced during the Deliver and Sustain phases
    • Be owned and championed by the Change Governance and Change Network
For each of the behavioural theme you then need to document the activities related to each behaviour and the metrics which will drive the desired behaviours.
 
Tool: Use the ‌Behaviour Change Plan to develop the behavioural ranges for your identified themes.

17.2 Plan behaviour change interventions

The  Behaviour Change Scales allow you to document a range of behaviours which will support the new ways of working and a continuum of actions that will demonstrate these behaviours – from a baseline position at the start of the change initiative through to the full demonstration of the desired behaviour once new ways of working are embedded.
 
You can identify the ‘as is’ position for each stakeholder group and then define the ‘to be’ behaviours.  Not everyone necessarily needs to be at the ‘top’ of the behaviour scale – you need to define the appropriate levels for each group.
 
A behavioural change plan can now be created which documents the actions that have been identified to move each stakeholder group from their current behaviours to the desired behaviours for successful implementation of the new ways of working.
 
Template: The Behaviour Change Plan documents the interventions required to achieve the desired behaviours