Billboard guidelines

For all queries, contact the Digital Team.
Updated: March 2018

University homepage and main gateway pages

Image should be photographic
Billboards with graphic text on the billboard image not allowed
Illustrated graphics created by Design Studio or Digital Team can be used when appropriate and part of a campaign with other similarly designed promotional material
Composite/multiple images not allowed
Images or photos with white backgrounds may require a 1px grey keyline around the image to avoid ‘floating’ on the webpage, Digital Team will apply this
Image approval at Digital Team’s discretion

Caption text should be no longer than one line
Caption should only be entered in carousel template, not as graphic text on image
Use sentence case only, eg News story headline should be written like this
Punctuation not used unless essential. No full stop at the end of billboard caption; no exclamation marks; no quote marks (unless caption is a quote from a person and indicated as such with the person’s name)
Dates to be written as per University style guide eg Monday 1 January 2016
Use a call to action eg Book now for your ticket to this event
Never use ‘click here’ in caption text

University of Exeter logo should not be used on billboards
Logos only to be used on billboard images when appropriate and/or required, eg sponsors, awards
High quality logo image files only
Positioning of logo on image done by Digital Team
Position must avoid caption area at bottom edge of image
Logo image files should be on transparent background, or white if not possible
Usage of logos at Digital Team’s discretion