Grand Challenges 2022

Veggie Ventures 

Veggie ventures aims to provide children with a new perspective towards healthy eating and to create healthy eating habits. They also aim to teach children to value their food by providing them with the skills to grow their own. Therefore, Veggie Ventures have a supermarket rewards system linked to their app, where, if someone purchases enough vegetables, they receive a ‘Children’s Starter Grow Kit’. The app also contains ‘fun fact’ tiles with nutritional information and recipe ideas. The group planned to pitch to different supermarkets by researching how it could complement each supermarket’s current food sustainability targets and schemes.