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Postgraduate Taught

MSc Business Analytics

Please note: The below is for 2025 entries. Click here for 2024 entries.
UCAS code 1234
Duration 1 year full time
Entry year January 2025 September 2025
Campus Streatham Campus
Discipline Business and Management
Contact
Typical offer

View full entry requirements

A 2:1 with honours.

Contextual offers

Overview

  • Become skilled in supporting managers to make data driven decisions about the daily running of a business through analysis of data from social media and marketing as well as using techniques in optimisation and forecasting.
  • This flexible programme with strong theoretical foundations suits those looking for a career in business analytics as well as those wishing to go on to study a PhD.
  • The basis of our course ensures you have an excellent understanding of business analytics, basic programming and mathematics skills alongside expertise in presenting and communicating data to managers.
  • You can choose from modules in areas such as Marketing Analytics, Strategic & HR Analytics, Operations Analytics, and Environmental Analytics enabling you to curate a degree that supports your career aspirations. 
  • Your employability skills will be enhanced throughout the programme, finishing with a Business Project module using real data to address a real organisational problem.
  • High achieving students have the opportunity to apply for the Quantitative Techniques for Economics and Management (QTEM) programme which includes an internship and semester abroad.
Apply for Sept 2025 entry

Apply online

View 2024 Entry

Apply for January 2025 entry

Fast Track (current Exeter students)

Open days and visiting us

Get a prospectus

Contact

Programme Director: Dr Suman Saha (January start)

Programme Director: Dr Stuart So (September start)

Web: Enquire online

Phone: +44 (0)1392 72 72 72

Master your future in Management at the University of Exeter.

An image of a globe on a stand, depicted through a line drawing, showcasing the continents and countries of the world.

26th for diversity and top 90 for employability globally for Business Analytics

QS Business Master’s Rankings 2025

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Triple accredited Business School

AMBA, AACSB, EQUIS

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Spend an additional semester studying at one of the prestigious academic partners with our QTEM Programme

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Top 10 in the UK for Business, Management and Marketing

9th in The Times and The Sunday Times Good University Guide 2025 and The Complete University Guide 2025

An image of a globe on a stand, depicted through a line drawing, showcasing the continents and countries of the world.

26th for diversity and top 90 for employability globally for Business Analytics

QS Business Master’s Rankings 2025

Rosette with tick in icon

Triple accredited Business School

AMBA, AACSB, EQUIS

Earth icon

Spend an additional semester studying at one of the prestigious academic partners with our QTEM Programme

Studying Business Analytics opened so many new horizons for me. When I began the course, I had no prior knowledge of coding, but the University offered numerous free workshops to learn programming languages.

Amna

MSc Business Analytics graduate

Entry requirements

A 2:1 with honours or equivalent in any discipline. We do consider all applications where there is evidence of exceptional performance in modules relevant to the programme of study, significant relevant work experience or professional qualifications.

Entry requirements for international students

English language requirements

International students need to show they have the required level of English language to study this course. The required test scores for this course fall under Profile B2. Please visit our English language requirements page to view the required test scores and equivalencies from your country.

Course content

The MSc Business Analytics programme is for you if you are interested in a career related to business analytics or you wish to study a related PhD. You will learn how to support managers to make data driven decisions using a variety of techniques.

Our core modules provide an excellent foundation in business analytics, basic programming and mathematical skills, as well as techniques to present and communicate data to managers. Our choice of optional modules ensure you can flex the programme to suit your interests and career or research aspirations.

Our Business Analytics programme is inspired by global challenges and draws upon the University of Exeter’s world-leading environmental research. There are increasing pressures on business to manage and report climate exposure in their supply chain and investment portfolios, mitigate risk of climate change and natural hazards on their operations, and manage their wider environmental impacts. You will learn about these challenges, and how business analytics approaches can support businesses in overcoming them.

You will complete a research project (Business Project) supervised by an academic from the Business and Management department. Your project will be based around a sizeable business problem that draws upon your newly developed business analytics skills.

The programme is delivered over three terms and is University-based throughout this time. 

The taught components of the programme are delivered in the first two terms, leaving the third term to complete your Business Project. The programme runs from September to September or January to January depending on your chosen start month.

  • During the programme you will study modules totalling 180 credits.
  • Please note that programme structures may be subject to change.

Compulsory modules

120 credits of compulsory modules

CodeModule Credits
BEMM457 Topics in Business Analytics 15
BEMM458 Programming for Business Analytics 15
BEMM459 Database Technologies for Business Analytics 15
BEMM460 Statistics and Mathematics for Business Analytics 15
BEMM461 Analytics and Visualisation for Managers and Consultants 15
BEMM466 Business Project 45

Optional modules

60 credits of optional modules from the following closed list:

 

CodeModule Credits
MSc Business Analytics optional modules 2024-25
BEMM394 Entrepreneurship: New Venture Creation 15
BEMM462 Operations Analytics 15
BEMM463 Marketing Analytics 15
BEMM464 Strategic and HR Analytics 15
BEMM465 Environmental Analytics 15
BEMM486 Design Intelligence 15
BEMM488 Entrepreneurship and Complete Sustainable Value Creation 15
BEMM783 Supply Chain Analytics 15
COM2017 Introduction to Prompt Engineering 15
SSIM916 Machine learning for social data science 15
COM2019 Programming for Prompt Engineering 15

Fees

January 2025 entry

UK fees per year:

£17,800 full-time

International fees per year:

£29,500 full-time

Scholarships for January Start -  If you are planning to join this course in January 2025, you may wish to consider applying for one of our Global Excellence Scholarships

September 2025/26 entry 

UK fees per year:

£18,600 full-time

International fees per year:

£30,700 full-time

Scholarships

The University of Exeter has many different scholarships available to support your education, including £5 million in scholarships for international students applying to study with us in the 2025/26 academic year, such as our Exeter Excellence Scholarships*.

For more information on scholarships and other financial support, please visit our scholarships and bursaries page.

*Terms and conditions apply. See online for details.

It was such an honour for me to receive a scholarship award from Exeter. I felt like I had something to contribute to the university as a student, not only on an educational level, but on a professional level too.

Phuong

MSc Business Analytics

Teaching and research

Our MSc Business Analytics programme delivers a dynamic learning experience through lectures, workshops, practical sessions, practitioner insight seminars, private study, case study development, group work, individual projects, and collaboration with industry partners.

Teaching environment and support

You will benefit from the cutting-edge teaching environment and support resources at the University of Exeter Business School (UEBS), including the Centre for Innovation in Business Education. This centre fosters innovative teaching and learning practices by coordinating assessment, feedback, group work, and digital literacy projects. Staff benefit from seminars, training sessions, and an advanced Teaching Collaboratory (ELE) for online staff development, ensuring teaching excellence and a world-class student learning experience.

Your learning will be assessed through practical exercises, project work, written assignments, presentations, multiple-choice tests, and examinations. This provides a well-rounded approach to your academic and professional development.

Investment in data science and artificial intelligence 

The University has invested £50 million in the development of its Data Science and Artificial Intelligence capabilities. The Accelerating Data Science and Artificial Intelligence (ADA) project has been running since 2023 and has invested in teaching, research and infrastructure which this programme benefits from.  

Research environment and support

You will be taught by internationally respected academics who are at the forefront of their fields and actively contribute to UEBS's vibrant research culture. The programme is embedded within the Operations and Analytics group, a multidisciplinary team of academics from our Department of Management.

The Centre for Simulation and Analytics Management (CSAM) plays a key role in supporting research and teaching within the programme. CSAM focuses on analytical modelling and computer simulation to address real-world problems. The centre is involved in impactful projects such as:

  • circular economy modelling to support sustainable production and consumption
  • resilience to climate change, helping organisations adapt and thrive in uncertain environments
  • urgent medical and emergency care, improving efficiency and patient outcomes using data-driven insights

The Business School's research environment has been recognised for its excellence, with 100% of our Business and Management research rated as internationally excellent in the Research Excellence Framework (REF) 2021. Read more about research at the Business School and how our academics drive innovation and sustainability across industries.

Engaging with industry and professional bodies

Our strong connections with professional organisations such as the Chartered Institute of Marketing (CIM) and the Chartered Institute of Personnel Development (CIPD) enrich our programme with industry insights, ensuring that the curriculum is aligned with professional standards and real-world needs.

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Careers

A student graduating from the University of Exeter.

Through innovative and practical learning you will have the ability to use data and analytics confidently and creatively, in order to resolve a wide range of operational and strategic problems that face global organisations across multiple sectors.

The QS Business Master's Ranking 2025: Business Analytics is made up of five Indicator Groups – within the Diversity Indicator Group our MSc Business Analytics programme ranks 26th globally and on Employability ranks top 90 globally. Our diverse student and staff population - giving you benefits in terms of networking, cultural exchanges and a more diverse learning experience - together with our strength in employability, mean that you have the support you need to get the career you are looking for.

Your future career

After graduation, you will join our community of more than 26,000 Business School alumni in over 150 different countries who are actively shaping the world around us. Graduates can look to work in a diverse range of roles including:

  • Business Consultant
  • Data Consultant
  • Business Analyst
  • Supply Chain Analyst
  • Marketing Analyst
  • HR Analyst
  • Business Manager

Opportunities range from working in large analytics and consultancy teams within corporations in sectors such as consulting, tech and finance, through to specialist analytical roles in areas such as procurement, HR, and marketing within smaller private, public and third sector organisations.  The increasing importance of analytics skills within Executive Management teams means that students will also be well placed to succeed in Graduate Management schemes.

Developing your skills and career prospects

The University of Exeter Business School provides a range of support to help you develop skills attractive to employers. Visit our postgraduate Business School careers service web page for more information.

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Enhance your degree with Study Abroad opportunities

Quantitative Techniques for Economics and Management (QTEM) Programme*

After your first year of studies at Exeter, you can apply to progress onto the QTEM Programme. QTEM aims to prepare students with excellent quantitative and analytical skills to support their future careers as decision makers leading the global business environment.

If you are accepted onto the QTEM Programme, you will spend an additional semester studying at one of the prestigious academic partners. This will be followed by a quantitatively focussed internship and participation in the QTEM Data Challenge which includes online data science and leadership courses as well real data analysis.

Students will be selected and nominated to QTEM by the University of Exeter Business School following a competitive internal application process. Places are limited so we recommend you register your interest before applying for your Masters.

*Open to high achieving students enrolled in the following University of Exeter Business School programmes: MSc Financial Economics, MSc Finance, MSc Finance and Investment, MSc Economics, and MSc Business Analytics. 

For more information on QTEM and Double Degrees and other postgraduate study abroad opportunities, visit the Business School’s Study Abroad webpages.

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Top 10 in the UK for Business, Management and Marketing

9th in The Times and The Sunday Times Good University Guide 2025 and The Complete University Guide 2025