| UCAS code | 1234 |
|---|---|
| Duration | 9 months full time 12 months full time |
| Entry year | 2025 |
| Campus | Streatham Campus |
| Discipline | Business and Management |
| Contact |
| Typical offer | 2:2 degree. |
|---|---|
| UCAS code | |
|---|---|
| Duration | 2 years full time |
| Entry year | 2025 |
| Campus | Streatham Campus |
| Discipline | Business and Management |
| Contact |
| Typical offer | 2:2 degree. |
|---|---|
Overview
- Focus on the practical application of digital marketing knowledge such as marketing analytics, analysis and application, campaign planning and management and digital innovation
- Better understand the unique opportunities and challenges presented by the modern digital marketing environment, building an in-depth knowledge of current marketing principles and tactical analysis
- Designed with input from digital marketing professionals to ensure the course provides a great range of skills and a breadth of understanding across the digital marketing mix - including marketing analytics, campaign planning and reporting, and digital innovation
- Hear from external speakers and gain relevant input from industry, incorporating current and innovative trends in Digital Marketing
- Develop the competencies needed for an exciting career in the global digital industry, which will prepare you for a variety of roles across numerous sectors related to marketing communications and public consumption, wherever in the world you wish to launch your career
UK Business School of the Year
Times Higher Education Awards 2022
Top 5 in the UK for Marketing
4th in the Complete University Guide 2025
Top 100 Financial Times ranked European Business School
Triple accredited Business School
AMBA, AACSB, EQUIS
UK Business School of the Year
Times Higher Education Awards 2022
Top 5 in the UK for Marketing
4th in the Complete University Guide 2025
Top 100 Financial Times ranked European Business School
Triple accredited Business School
AMBA, AACSB, EQUIS
Entry requirements
A 2:2 degree with honours in any discipline. We do consider all applications where there is evidence of exceptional performance in modules relevant to the programme of study, significant relevant work experience or professional qualifications.
Entry requirements for international students
English language requirements
International students need to show they have the required level of English language to study this course. The required test scores for this course fall under Profile B2. Please visit our English language requirements page to view the required test scores and equivalencies from your country.
My favourite aspect of the MSc Digital Marketing course here has been the exceptional course content in every term. Each module has been crafted to cover really important digital marketing topics like brand design and content creation to marketing analytics and consumer behaviour.
It has the right balance of theoretical knowledge and practical application. The modules are designed to be not only informative but also thought-provoking, challenging us to think critically and creatively about the ever-evolving landscape of digital marketing.
Gowri
MSc Digital Marketing
Course content
This course will help you to gain an understanding of the contemporary digital marketing environment and the role that digital channels play in consumer engagement, experience and loyalty.
Throughout the course, you will build an in-depth knowledge of current marketing principles as well as tactical analysis skills. This grounding will allow you to effectively manage, interpret and act upon the wealth of data available in the modern marketing environment. This foundation will enable you to better identify and deploy innovative tools and channels to support your organisational goals. Our modules have been specifically designed to offer a more applied, analytical and contemporary focus than you may have previously experienced, and will cover many of the emerging themes and skills that are rarely part of general marketing courses: such as virtual reality, data visualisation or campaign testing.
Please use the drop-down menus below to learn more about the content for the 9 and 12 month courses.
The 9 month variant of this programme is available for study nine months full-time over three terms from September to June and is University-based throughout this time.
- During the programme you will study modules totalling 180 credits.
- Please note that programme structures may be subject to change.
- Descriptions of the individual modules are given in full on the Business School postgraduate module list.
Compulsory modules
105 credits of compulsory modules
| Code | Module | Credits |
|---|---|---|
| BEMM166 | Integrated Marketing Communications | 15 |
| BEMM778 | Applied Digital Marketing Analytics | 15 |
| BEMM779 | Content Creation and Communication | 15 |
| BEMM780 | Consumer Behaviour in the Digital Environment | 15 |
| BEMM781 | Contemporary Digital Marketing Themes | 30 |
| BEMM782 | Digital Marketing Planning | 15 |
Optional modules
75 credits of optional modules
| Code | Module | Credits |
|---|---|---|
| MSc Digital Marketing optional modules 2024-25 | ||
| BEMM068 | Managing Competitive Strategy | 15 |
| BEMM069 | Marketing and New Product Innovation | 15 |
| BEMM071 | Leadership and Global Challenges | 15 |
| BEMM115 | Marketing Analysis and Research | 15 |
| BEMM116 | Principles of International Business | 15 |
| BEMM118 | Strategic Innovation Management | 15 |
| BEMM126 | Purchasing and Supply Chain Management | 15 |
| BEMM128 | Brand Design | 15 |
| BEMM178 | Innovation Management | 15 |
| BEMM263 | Innovation and Technology Policy | 15 |
| BEMM265 | Sustainability and Behaviour Change | 15 |
| BEMM270 | Social Networks and Organisations | 15 |
| BEMM374 | Tourism and Marketing | 15 |
| BEMM394 | Entrepreneurship: New Venture Creation | 15 |
| BEMM461 | Analytics and Visualisation for Managers and Consultants | 15 |
| BEMM463 | Marketing Analytics | 15 |
| BEMM488 | Entrepreneurship and Complete Sustainable Value Creation | 15 |
| BEMM786 | Service Design and Innovation | 15 |
| BEMM190 | Digital Transformation | 15 |
This programme is available for study 12 months full-time over three terms and is University-based throughout this time. The taught components of the programme are delivered in the first two terms. The programme in its entirety runs from September to September.
- During the programme you will study modules totalling 180 credits.
- Please note that programme structures may be subject to change.
- Descriptions of the individual modules are given in full on the Business School postgraduate module list.
Compulsory modules
135 credits of compulsory modules
| Code | Module | Credits |
|---|---|---|
| BEMM166 | Integrated Marketing Communications | 15 |
| BEMM215 | Marketing in Practice | 30 |
| BEMM778 | Applied Digital Marketing Analytics | 15 |
| BEMM779 | Content Creation and Communication | 15 |
| BEMM780 | Consumer Behaviour in the Digital Environment | 15 |
| BEMM781 | Contemporary Digital Marketing Themes | 30 |
| BEMM782 | Digital Marketing Planning | 15 |
Optional modules
45 credits of optional modules
| Code | Module | Credits |
|---|---|---|
| MSc Digital Marketing optional modules 2024-25 | ||
| BEMM068 | Managing Competitive Strategy | 15 |
| BEMM069 | Marketing and New Product Innovation | 15 |
| BEMM071 | Leadership and Global Challenges | 15 |
| BEMM115 | Marketing Analysis and Research | 15 |
| BEMM116 | Principles of International Business | 15 |
| BEMM118 | Strategic Innovation Management | 15 |
| BEMM126 | Purchasing and Supply Chain Management | 15 |
| BEMM128 | Brand Design | 15 |
| BEMM178 | Innovation Management | 15 |
| BEMM263 | Innovation and Technology Policy | 15 |
| BEMM265 | Sustainability and Behaviour Change | 15 |
| BEMM270 | Social Networks and Organisations | 15 |
| BEMM374 | Tourism and Marketing | 15 |
| BEMM394 | Entrepreneurship: New Venture Creation | 15 |
| BEMM461 | Analytics and Visualisation for Managers and Consultants | 15 |
| BEMM463 | Marketing Analytics | 15 |
| BEMM488 | Entrepreneurship and Complete Sustainable Value Creation | 15 |
| BEMM786 | Service Design and Innovation | 15 |
| BEMM190 | Digital Transformation | 15 |
If you opt for our With Industrial Experience programme, you’ll get the opportunity to put into practice some of the skills you’ve already developed in your first year. This means that you’ll gain greater confidence, as well as practical experience, which you can take forward as part of your plans after graduation.
What’s more, your placement will give you a proven employment track record and professional networking opportunities, which will give you a significant advantage when you set out to find your first graduate job.
For more information about the with Industrial Experience Year, please visit our FAQ page.
135 credits of compulsory modules
Compulsory modules
| Code | Module | Credits |
|---|---|---|
| BEMM166 | Integrated Marketing Communications | 15 |
| BEMM215 | Marketing in Practice | 30 |
| BEMM778 | Applied Digital Marketing Analytics | 15 |
| BEMM779 | Content Creation and Communication | 15 |
| BEMM780 | Consumer Behaviour in the Digital Environment | 15 |
| BEMM781 | Contemporary Digital Marketing Themes | 30 |
| BEMM782 | Digital Marketing Planning | 15 |
Optional modules
45 credits of optional modules
| Code | Module | Credits |
|---|---|---|
| MSc Digital Marketing optional modules 2024-25 | ||
| BEMM068 | Managing Competitive Strategy | 15 |
| BEMM069 | Marketing and New Product Innovation | 15 |
| BEMM071 | Leadership and Global Challenges | 15 |
| BEMM115 | Marketing Analysis and Research | 15 |
| BEMM116 | Principles of International Business | 15 |
| BEMM118 | Strategic Innovation Management | 15 |
| BEMM126 | Purchasing and Supply Chain Management | 15 |
| BEMM128 | Brand Design | 15 |
| BEMM178 | Innovation Management | 15 |
| BEMM263 | Innovation and Technology Policy | 15 |
| BEMM265 | Sustainability and Behaviour Change | 15 |
| BEMM270 | Social Networks and Organisations | 15 |
| BEMM374 | Tourism and Marketing | 15 |
| BEMM394 | Entrepreneurship: New Venture Creation | 15 |
| BEMM461 | Analytics and Visualisation for Managers and Consultants | 15 |
| BEMM463 | Marketing Analytics | 15 |
| BEMM488 | Entrepreneurship and Complete Sustainable Value Creation | 15 |
| BEMM786 | Service Design and Innovation | 15 |
| BEMM190 | Digital Transformation | 15 |
Fees
2025/26 entry
UK fees per year:
- £18,600 full-time
- With Industrial Experience (second year): £3,720 full-time
International fees per year:
- £30,700 full-time
- With Industrial Experience (second year): £6,140 full-time
Scholarships
We invest heavily in scholarships for talented prospective Masters students. This includes over £5 million in scholarships for international students, such as our Global Excellence Scholarships*.
For more information on scholarships, please visit our scholarships and bursaries page.
*Selected programmes only. Please see the Terms and Conditions for each scheme for further details.
Teaching and research
Our research is rated as world-leading or internationally excellent in the Research Excellence Framework (REF) 2021.
Our research-led teaching is combined with practical experiences such as field trips and project work, so that you can apply your learning to real world scenarios. Upon graduation, you will have the skills and knowledge to pursue the career you want, wherever in the world you choose to work.
Our programmes cover a range of disciplines including entrepreneurship, international business, marketing, human resource management, and tourism. With strong links to organisations across the private, public and not-for-profit sectors, and with professional organisations such as the Chartered Institute of Marketing (CIM) and the Chartered Institute of Personnel Development (CIPD), we ensure that your Masters degree is widely recognised in today’s global marketplace.
You will be taught by internationally respected academics who are at the forefront of their research. We draw upon disciplines across the social sciences and give emphasis to the dynamic nature of enterprise, global connectivity and the management and leadership of the global challenges that lie ahead.
The Business School is home to the following research centres:
- Centre for Entrepreneurship
- Centre for Excellence in Teaching and Learning
- Centre for Simulation, Analytics and Modelling (CSAM)
- Exeter Centre for Social Networks (ECSN)
- Exeter Centre for Leadership (ExCL)
- Exeter Sustainable Finance Centre (ESF)
- Initiative in the Digital Economy at Exeter (INDEX)
- Land, Environment, Economics and Policy Institute (LEEP)
- Research Methods Centre
- Tax Administration Research Centre (TARC)
- The Exeter Centre for Circular Economy (ECCE)
MSc Digital Marketing will teach you the following theory:
- Consumers' needs and wants in relation to developments in wider society as informed by consumer research
- The data and tools required for the design and delivery of marketing strategy
- How to use the marketing mix in a tactical way to achieve strategic objectives
- Marketing communications principles and how to utilise the marketing communications mix
- Identifying, deploying and supporting innovative marketing channels
- Developing value-creating relational exchanges with customers
- The role of digital tech in innovating marketing activity worldwide
- The way in which marketing is used in different contexts e.g. service organisations, Professional Services, B2B, FMCG, Not for Profit etc.
I was pleasantly surprised by the diverse mix of students here—it's a melting pot of cultures, all bonded by common goals and interests. The atmosphere is friendly, from our lecturers to fellow students.
I'm also thankful for the Global Excellence scholarship I received from the University, which has been a huge financial help. The University of Exeter offers numerous scholarships, so definitely keep an eye out for those opportunities for yourself!
Pearry
MSc Digital Marketing
Choosing the right course
MSc Marketing or MSc Digital Marketing? You choose…
Choosing the right postgraduate degree can be a difficult decision. We break down the difference and benefits of our Marketing and Digital Marketing Masters courses to help the choice a little easier.
Studying at postgraduate level adds extra depth to your experience allowing you to stand out in an increasingly competitive workforce. Whether you choose to focus on developing your core marketing and business strategy skills, via the MSc Marketing where you will learn how marketing ideas influence organizational development and practices, or take a more applied, analytical approach by specializing in digital marketing, our wealth of knowledge and expertise within the field will ensure that you have access to some of the very best teachers and researchers available.
Our experience of delivering Marketing programmes, alongside our commitment to reflect the very latest trends, means that Exeter offers a unique opportunity for anyone wishing to gain a greater understanding of this exciting and rewarding area.
The University of Exeter is one of the few Russell Group universities to offer Masters in both Marketing and Digital Marketing. We took the decision to offer a specialist Digital Marketing programme to help us better reflect the dynamic and disruptive nature of this field. Whilst you’ll still gain a strong understanding of core marketing theories covered in the MSc Marketing, the MSc Digital Marketing is focused on applying these directly to the tools, platforms and processes that are the key features of the current marketing discipline.
MSc Marketing
Our MSc Marketing will give you an understanding of marketing as a core business activity, involving cross-departmental communication and collaboration that creates and delivers on an organisation’s strategic goals and priorities.
Accredited by the Chartered Institute of Marketing (CIM), the course will prepare you for a successful career in a variety of marketing roles, including consultancy, brand management, marketing research, communications, and digital roles.
Students will be endowed with an in-depth knowledge base of the marketing discipline, as well as practical managerial skills and the ability to think about problems critically and creatively to successfully contribute towards the challenges organisations face in the global economy and society.
Core learning outcomes
- Using marketing as strategy, developing creativity, building leadership and research skills, and gaining cultural and critical understanding.
Who is it for?
- Whether you’re a recent graduate, marketing professional, or looking to transition into a marketing career, the MSc Marketing is ideal for students from non-business subjects (such as humanities and social sciences), that are not typically grounded in mathematics or statistics. It’s a great course for those who are unsure what role in marketing they’re looking to pursue.
MSc Digital Marketing
Our MSc Digital Marketing will help you to gain an understanding of the contemporary digital marketing environment and the role that digital channels play in consumer engagement, experience and loyalty.
The course will prepare you for a successful career in a marketing role, with a particular focus on marketing analysis, planning and communications.
Throughout the programme, you will be challenged to build an in-depth knowledge of current marketing principles as well as tactical analysis skills to effectively manage, interpret and act upon the wealth of data available in the modern marketing environment. This foundation will enable you to better identify and deploy innovative tools and channels to support your organisational goals.
Core learning outcomes
- Understand digital marketing on a global scale and develop marketing analytics skills. Learn about campaign planning and measurement, digital innovation, and contemporary challenges and issues.
Who is it for?
- Ideal for recent graduates, marketing or digital marketing professionals, or those with an interest in digital marketing and tactical data analysis, who want to build their digital marketing skills and pursue a career in this field. The MSc Digital Marketing is ideal for students from a broad range of subjects who are attracted to the more applied and measurable areas of marketing - including marketing metrics, analysis and planning.
Careers
This course provides the experience, knowledge and enthusiasm that will help you to secure your immediate career goals. You'll graduate with a detailed, hands-on knowledge of essential tools such as Google Analytics, Facebook Insights and online market research platforms. You’ll also have a strong appreciation of emerging and increasingly important areas such as privacy, augmented reality and the so-called Metaverse - putting you one step ahead of other recent graduates. Some of the strategic and planning principles you will study will also be relevant to your longer-term career ambitions.
Transferrable skills:
- Creativity: tools and techniques eg. Inspiration Sources, Mindfulness, Real world design challenges
- Agility: how to develop personal skills to support a firm’s need to renew, adapt and change quickly
- Resilience: learning how to persevere through setbacks, take on challenges and risk making mistakes to reach a goal
- Curiosity: develop the skills to look at things in different ways, provide practical tools to activate the impulse to seek new information and experiences. Resulting in the ability to think more deeply and rationally about decisions and come up with more creative solutions
- Problem Solving: learning the problem definition, problem causes, tools for generating multiple solutions, prioritising, resourcing, measurement and control
- Mastery of technology needed in marketing today: email marketing, Google analytics, Google Ads, CRM Systems
Careers in Marketing
The MSc in Digital Marketing will prepare you for a successful career in a marketing role, with a particular focus on marketing analysis, planning and communications. The course will enable you to develop the digital marketing and professional skills and subject expertise that will make you a valuable asset from day one of your marketing career.
Potential employers
Potential employers include public and private sector companies, multi-nationals, SMEs and not-for-profit organisations across all sectors of the economy, which can offer you the opportunity to work ‘in-house’. Opportunities also exist within full-service marketing agencies such as Saatchi and Saatchi, McCann Erickson and Ogilvy, and smaller boutique agencies around the world, which develop and implement marketing strategies and campaigns on behalf of their clients.
Graduate destinations
Graduates from this programme are expected to secure employment at such diverse companies in the UK and around the world.
You will be equipped you with the skills to enable you to pursue jobs such as: Digital Marketing Executive, Digital Project Manager, Research Analyst, Social Media Manager, Product and Brand Manager, Digital Advertising Strategist, Market Analyst, Key Account and Customer Relationship Manager
Further information can be found at:
Our Careers & Employability team will help you identify your career path and support your route to a fulfilling global career.
Developing your skills and career prospects
The University of Exeter Business School provides a range of support to help you develop skills attractive to employers. Visit our postgraduate Business School careers service web page for more information.
