| UCAS code | 1234 |
|---|---|
| Duration | 9 months full time 12 months full time |
| Entry year | 2025 |
| Campus | Streatham Campus |
| Discipline | Business and Management |
| Contact |
| Typical offer | 2:2 degree |
|---|---|
| UCAS code | |
|---|---|
| Duration | 2 years full time |
| Entry year | 2025 |
| Campus | Streatham Campus |
| Discipline | Business and Management |
| Contact |
| Typical offer | 2:2 degree |
|---|---|
Overview
- CIM accredited, this programme draws upon our expertise in the areas of marketing strategy, consumer behaviour, communications, marketing research, and branding
- Gain an understanding of how marketing and buyer behaviour work at the individual and organisational level, and how marketing influences broader society and culture
- Have the opportunity to develop your research skills and understanding of the theory of marketing, as well as a broad range of practical leadership skills and knowledge for contributing to a global economy
- Core modules are augmented by specialist optional modules to enable you to build up a knowledge base to suit your individual interests
- You'll be endowed with an in-depth knowledge of the marketing discipline, as well as practical managerial skills and the ability to think critically and creatively to successfully contribute towards the challenges organisations face in the global economy and society
UK Business School of the Year
Times Higher Education Awards 2022
Triple accredited Business School
AMBA, AACSB, EQUIS
Accredited by the Chartered Institute of Marketing
Enhance your degree with Study Abroad opportunities
UK Business School of the Year
Times Higher Education Awards 2022
Triple accredited Business School
AMBA, AACSB, EQUIS
Accredited by the Chartered Institute of Marketing
Enhance your degree with Study Abroad opportunities
Accreditations
Accredited by: Chartered Institute of Marketing (CIM)
Entry requirements
A 2:2 degree with honours in any discipline. We do consider all applications where there is evidence of exceptional performance in modules relevant to the programme of study, significant relevant work experience or professional qualifications.
Pre-Masters programme for international students
The Graduate Diploma in Management run by the INTO University of Exeter Centre is a pre-Masters programme designed to enhance your subject knowledge, study skills and English ability. Successful completion of the Diploma (subject to achieving the specific grades of entry) gives students from overseas the skills needed for acceptance onto this Masters programme.
Entry requirements for international students
Please visit our entry requirements section for equivalencies from your country and further information on English language requirements.
Entry requirements for international students
English language requirements
International students need to show they have the required level of English language to study this course. The required test scores for this course fall under Profile B2. Please visit our English language requirements page to view the required test scores and equivalencies from your country.
For anyone considering MSc Marketing at the University of Exeter, I can't recommend it enough. The opportunities and experiences here are exceptional, truly enhancing both personal and professional growth.
Transitioning from a background in law where I worked as a commercial lawyer to studying marketing was a significant change for me. The faculty here are incredibly supportive. Whenever I struggled with a topic or needed extra help, they were always willing to provide additional time and explanation, making my learning experience enriching. The knowledge and experiences I have gained at Exeter have left me feeling confident and well-prepared for the professional world.
Bhumika
MSc Marketing
Course content
This programme will give you an understanding of marketing as a core business activity, involving cross-departmental communication and collaboration that creates and delivers on an organisation’s strategic goals and priorities.
You will be endowed with an in-depth knowledge base of the marketing discipline, as well as practical managerial skills and the ability to think about problems critically and creatively to successfully contribute towards the challenges organisation’s face in the global economy and society.
The only difference between the 9 month and 12 month courses is that the 12 month course includes a dissertation or business project. By contrast, students on the 9 month course take additional taught modules to make up these learning credits. Both programmes have exactly the same entry requirements and result in exactly the same award.
The 9 month variant of this programme is available for study nine months full-time over three terms from September to June and is University-based throughout this time.
- During the programme you will study modules totalling 180 credits.
- Please note that programme structures may be subject to change.
- Descriptions of the individual modules are given in full on the Business School postgraduate module list.
Compulsory modules
75 credits of compulsory modules:
| Code | Module | Credits |
|---|---|---|
| BEMM103 | Advanced Marketing Seminars | 15 |
| BEMM115 | Marketing Analysis and Research | 15 |
| BEMM148 | Marketing Strategy | 15 |
| BEMM166 | Integrated Marketing Communications | 15 |
| BEMM120 | Understanding Consumer Behaviour | 15 |
Optional modules
105 credits of optional modules from the selection below:
| Code | Module | Credits |
|---|---|---|
| MSc Marketing optional modules 24-25 | ||
| BEAM045 | Accounting for International Managers | 15 |
| BEMM116 | Principles of International Business | 15 |
| BEMM374 | Tourism and Marketing | 15 |
| BEMM128 | Brand Design | 15 |
| BEMM126 | Purchasing and Supply Chain Management | 15 |
| BEMM071 | Leadership and Global Challenges | 15 |
| BEMM782 | Digital Marketing Planning | 15 |
| BEMM786 | Service Design and Innovation | 15 |
| BEMM069 | Marketing and New Product Innovation | 15 |
| BEMM178 | Innovation Management | 15 |
| BEMM778 | Applied Digital Marketing Analytics | 15 |
| BEMM394 | Entrepreneurship: New Venture Creation | 15 |
| BEMM265 | Sustainability and Behaviour Change | 15 |
| BEMM804 | Events Management in the Digital Age | 15 |
| BEMM190 | Digital Transformation | 15 |
| BEMM801 | Entrepreneurship: Business Simulation | 15 |
| BEMM263 | Innovation and Technology Policy | 15 |
This programme is available for study 12 months full-time over three terms and is University-based throughout this time. The taught components of the programme are delivered in the first two terms, leaving the third term and most of the summer to research, write and submit your dissertation. The programme in its entirety runs from September to September.
- During the programme you will study modules totalling 180 credits.
- Please note that programme structures may be subject to change.
- Descriptions of the individual modules are given in full on the Business School postgraduate module list.
105 credits if compulsory modules, 75 credits of optional modules
a You must choose either BEMM250 or BEMM215. You cannot choose both.
Compulsory modules
| Code | Module | Credits |
|---|---|---|
| BEMM103 | Advanced Marketing Seminars | 15 |
| BEMM115 | Marketing Analysis and Research | 15 |
| BEMM148 | Marketing Strategy | 15 |
| BEMM166 | Integrated Marketing Communications | 15 |
| BEMM120 | Understanding Consumer Behaviour | 15 |
| BEMM250 | Dissertation (Marketing) [See note a above] | 30 |
| BEMM215 | Marketing in Practice [See note a above] | 30 |
Optional modules
| Code | Module | Credits |
|---|---|---|
| MSc Marketing optional modules 24-25 | ||
| BEAM045 | Accounting for International Managers | 15 |
| BEMM116 | Principles of International Business | 15 |
| BEMM374 | Tourism and Marketing | 15 |
| BEMM128 | Brand Design | 15 |
| BEMM126 | Purchasing and Supply Chain Management | 15 |
| BEMM071 | Leadership and Global Challenges | 15 |
| BEMM782 | Digital Marketing Planning | 15 |
| BEMM786 | Service Design and Innovation | 15 |
| BEMM069 | Marketing and New Product Innovation | 15 |
| BEMM178 | Innovation Management | 15 |
| BEMM778 | Applied Digital Marketing Analytics | 15 |
| BEMM394 | Entrepreneurship: New Venture Creation | 15 |
| BEMM265 | Sustainability and Behaviour Change | 15 |
| BEMM804 | Events Management in the Digital Age | 15 |
| BEMM190 | Digital Transformation | 15 |
| BEMM801 | Entrepreneurship: Business Simulation | 15 |
| BEMM263 | Innovation and Technology Policy | 15 |
If you opt for our With Industrial Experience programme, you’ll get the opportunity to put into practice some of the skills you’ve already developed in your first year. This means that you’ll gain greater confidence, as well as practical experience, which you can take forward as part of your plans after graduation.
What’s more, your placement will give you a proven employment track record and professional networking opportunities, which will give you a significant advantage when you set out to find your first graduate job.
For more information about the with Industrial Experience Year, please visit our FAQ page.
105 credits of compulsory modules, 75 credits of optional modules
a You must choose either BEMM250 or BEMM215. You cannot choose both.
b Students must choose BEAM101 and 30 credits from this group to gain a with ‘Sustainable Finance’ Pathway.
Compulsory modules
| Code | Module | Credits |
|---|---|---|
| BEMM103 | Advanced Marketing Seminars | 15 |
| BEMM115 | Marketing Analysis and Research | 15 |
| BEMM148 | Marketing Strategy | 15 |
| BEMM166 | Integrated Marketing Communications | 15 |
| BEMM120 | Understanding Consumer Behaviour | 15 |
| BEMM250 | Dissertation (Marketing) [See note a above] | 30 |
| BEMM215 | Marketing in Practice [See note a above] | 30 |
Optional modules
| Code | Module | Credits |
|---|---|---|
| MSc Marketing optional modules 24-25 | ||
| BEAM045 | Accounting for International Managers | 15 |
| BEMM116 | Principles of International Business | 15 |
| BEMM374 | Tourism and Marketing | 15 |
| BEMM128 | Brand Design | 15 |
| BEMM126 | Purchasing and Supply Chain Management | 15 |
| BEMM071 | Leadership and Global Challenges | 15 |
| BEMM782 | Digital Marketing Planning | 15 |
| BEMM786 | Service Design and Innovation | 15 |
| BEMM069 | Marketing and New Product Innovation | 15 |
| BEMM178 | Innovation Management | 15 |
| BEMM778 | Applied Digital Marketing Analytics | 15 |
| BEMM394 | Entrepreneurship: New Venture Creation | 15 |
| BEMM265 | Sustainability and Behaviour Change | 15 |
| BEMM804 | Events Management in the Digital Age | 15 |
| BEMM190 | Digital Transformation | 15 |
| BEMM801 | Entrepreneurship: Business Simulation | 15 |
| BEMM263 | Innovation and Technology Policy | 15 |
| Sustainable Finance pathway modules [See note b above] | ||
| BEAM102 | Financial Institutions' Risk Management | 15 |
| BEAM103 | Climate Finance and Investments | 15 |
| BEAM104 | Sustainable and Responsible Finance | 15 |
| BEAM052 | Corporate Governance and Finance | 15 |
Fees
2025/26 entry
UK fees per year:
- £18,600 full-time
- With Industrial Experience (second year): £3,720 full-time
International fees per year:
- 30,700 full-time
- With Industrial Experience (second year): £6,140 full-time
Scholarships
We invest heavily in scholarships for talented prospective Masters students. This includes over £5 million in scholarships for international students, such as our Global Excellence Scholarships*.
For more information on scholarships, please visit our scholarships and bursaries page.
*Selected programmes only. Please see the Terms and Conditions for each scheme for further details.
Teaching and research
Our research is rated as world-leading or internationally excellent in the Research Excellence Framework (REF) 2021.
Our research-led teaching is combined with practical experiences such as field trips and project work, so that you can apply your learning to real world scenarios. Upon graduation, you will have the skills and knowledge to pursue the career you want, wherever in the world you choose to work.
Our programmes cover a range of disciplines including entrepreneurship, international business, marketing, human resource management, and tourism. With strong links to organisations across the private, public and not-for-profit sectors, and with professional organisations such as the Chartered Institute of Marketing (CIM) and the Chartered Institute of Personnel Development (CIPD), we ensure that your Masters degree is widely recognised in today’s global marketplace.
You will be taught by internationally respected academics who are at the forefront of their research. We draw upon disciplines across the social sciences and give emphasis to the dynamic nature of enterprise, global connectivity and the management and leadership of the global challenges that lie ahead.
The Business School is home to the following research centres:
- Centre for Entrepreneurship
- Centre for Excellence in Teaching and Learning
- Centre for Simulation, Analytics and Modelling (CSAM)
- Exeter Centre for Social Networks (ECSN)
- Exeter Centre for Leadership (ExCL)
- Exeter Sustainable Finance Centre (ESF)
- Initiative in the Digital Economy at Exeter (INDEX)
- Land, Environment, Economics and Policy Institute (LEEP)
- Research Methods Centre
- Tax Administration Research Centre (TARC)
- The Exeter Centre for Circular Economy (ECCE)
The MSc Marketing programme has a huge variety of modules which were very different to those offered by other universities I looked at. The course covers a wide range of subjects from different fields of management giving you an overall knowledge of the business industry, which makes it easier for you to choose your specific area of interest to work in.
Sanja
MSc Marketing
Choosing the right course
MSc Marketing or MSc Digital Marketing? You choose…
Choosing the right postgraduate degree can be a difficult decision. We break down the difference and benefits of our Marketing and Digital Marketing Masters courses to help the choice a little easier.
Studying at postgraduate level adds extra depth to your experience allowing you to stand out in an increasingly competitive workforce. Whether you choose to focus on developing your core marketing and business strategy skills, via the MSc Marketing where you will learn how marketing ideas influence organizational development and practices, or take a more applied, analytical approach by specializing in digital marketing, our wealth of knowledge and expertise within the field will ensure that you have access to some of the very best teachers and researchers available.
Our experience of delivering Marketing programmes, alongside our commitment to reflect the very latest trends, means that Exeter offers a unique opportunity for anyone wishing to gain a greater understanding of this exciting and rewarding area.
The University of Exeter is one of the few Russell Group universities to offer Masters in both Marketing and Digital Marketing. We took the decision to offer a specialist Digital Marketing programme to help us better reflect the dynamic and disruptive nature of this field. Whilst you’ll still gain a strong understanding of core marketing theories covered in the MSc Marketing, the MSc Digital Marketing is focused on applying these directly to the tools, platforms and processes that are the key features of the current marketing discipline.
MSc Marketing
Our MSc Marketing will give you an understanding of marketing as a core business activity, involving cross-departmental communication and collaboration that creates and delivers on an organisation’s strategic goals and priorities.
Accredited by the Chartered Institute of Marketing (CIM), the course will prepare you for a successful career in a variety of marketing roles, including consultancy, brand management, marketing research, communications, and digital roles.
Students will be endowed with an in-depth knowledge base of the marketing discipline, as well as practical managerial skills and the ability to think about problems critically and creatively to successfully contribute towards the challenges organisations face in the global economy and society.
Core learning outcomes
- Using marketing as strategy, developing creativity, building leadership and research skills, and gaining cultural and critical understanding.
Who is it for?
- Whether you’re a recent graduate, marketing professional, or looking to transition into a marketing career, the MSc Marketing is ideal for students from non-business subjects (such as humanities and social sciences), that are not typically grounded in mathematics or statistics. It’s a great course for those who are unsure what role in marketing they’re looking to pursue.
MSc Digital Marketing
Our MSc Digital Marketing will help you to gain an understanding of the contemporary digital marketing environment and the role that digital channels play in consumer engagement, experience and loyalty.
The course will prepare you for a successful career in a marketing role, with a particular focus on marketing analysis, planning and communications.
Throughout the programme, you will be challenged to build an in-depth knowledge of current marketing principles as well as tactical analysis skills to effectively manage, interpret and act upon the wealth of data available in the modern marketing environment. This foundation will enable you to better identify and deploy innovative tools and channels to support your organisational goals.
Core learning outcomes
- Understand digital marketing on a global scale and develop marketing analytics skills. Learn about campaign planning and measurement, digital innovation, and contemporary challenges and issues.
Who is it for?
- Ideal for recent graduates, marketing or digital marketing professionals, or those with an interest in digital marketing and tactical data analysis, who want to build their digital marketing skills and pursue a career in this field. The MSc Digital Marketing is ideal for students from a broad range of subjects who are attracted to the more applied and measurable areas of marketing - including marketing metrics, analysis and planning.
Careers
Our Masters programmes are designed to prepare you for a successful career in a variety of marketing roles, wherever in the world you plan to work. Employers expect advanced communication and technical skills, team-working and independent research, project-management and the very latest specialist knowledge from their postgraduate recruits.
An MSc in Marketing will enable you to develop the marketing and professional skills and subject expertise that will make you a valuable asset from day one of your marketing career.
Careers in Marketing
The MSc in Marketing will prepare you for a successful career in a variety of marketing roles, including consultancy, brand management, marketing research, communications, and digital roles.
This programme is a great way to pursue a career in marketing if you studied a non-related subject at undergraduate level; it also serves to deepen knowledge and understanding if you have studied marketing or a related discipline before. For all students, with careful selection from your optional modules, you can begin to build an area of marketing specialisation to enhance your employability and help you achieve your career goals. Optional modules may include Brand Design, Tourism Marketing, Consumption Markets and Culture, or Digital Marketing and Society, as well as others, to meet your individual marketing interests.
Potential employers
Potential employers include public and private sector companies, multi-nationals, SMEs and not-for-profit organisations across all sectors of the economy, which can offer you the opportunity to work ‘in-house’. Opportunities also exist within full-service marketing agencies such as Saatchi and Saatchi, McCann Erickson and Ogilvy, and smaller boutique agencies around the world, which develop and implement marketing strategies and campaigns on behalf of their clients.
Graduate destinations
Graduates from this programme have secured employment at such diverse companies as Jamie’s Foods, Mars Petcare China, China Construction Bank, Revlon, Saatchi & Saatchi, Samsung Electronics and Nestlé.
Further information can be found at:
Our Careers & Employability team will help you identify your career path and support your route to a fulfilling global career.
Developing your skills and career prospects
The University of Exeter Business School provides a range of support to help you develop skills attractive to employers. Visit our postgraduate Business School careers service web page for more information.
I have made many new friends in the Marketing course from all backgrounds and occupations [and] have learned about how marketing organisations operate in Malaysia, Singapore, India, China, and Germany.
The lecturers are really encouraging and open to questions. The classes are specifically tailored to the students' needs, and I can always rewatch lecture recordings at my own pace.
The most important aspect of the University is that it delivers on its promises, with a strong emphasis on student employability. I have had the opportunity to participate in valuable career programmes such as job fairs, the Career Mentor Scheme, and one-on-one coaching with professional personnel to improve my CV and LinkedIn profile. I'm happy since they are exactly the reasons I wanted to attend university in the first place.
My Anh
MSc Marketing
We offer a fantastic Double Degree option
Spend your first year at Exeter and a second year at another world class international institution, resulting in two Masters degrees and the opportunity to expand your knowledge even further.
We offer a fantastic Double Degree option with:
- Grenoble Ecole de Management in France
For more information on Double Degrees and other postgraduate study abroad opportunities, visit the Business School’s Study Abroad webpages.
