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Marketing

Overview of our Marketing programmes

A postgraduate degree in marketing can provide a competitive edge in today's job market. At Exeter, we offer a range of specialised programs designed to equip you with the knowledge and skills to succeed in this dynamic field.

Our marketing degrees focus on both the strategic and operational aspects of marketing, allowing you to develop a comprehensive understanding of the discipline. You'll develop a strong foundation of core marketing skills and gain expertise in areas such as market research, strategy development, and campaign planning.

Whether you're interested in creating compelling brand stories, analysing consumer behaviour, or harnessing the power of digital platforms, our post-graduate marketing programmes offer a tailored learning experience. Designed to be both academically rigorous and practically relevant, they will help prepare you for real-world challenges in the work place.

Studying an MSc vs an MA

A Master of Arts (MA) and a Master of Science (MSc) are both advanced postgraduate courses, and are worth the same number of credits. The main difference between them is the subjects they cover and, in some cases the teaching style and/or how students learn.

An MSc usually covers science, technology, engineering, social sciences, and mathematics, while an MA usually focuses on the arts, humanities and social sciences. 

An MSc course may involve learning through analysis, lab work, and scientific research, while an MA programme may involve learning through class discussion and essay writing.

Both degrees include a dissertation (completed at the end of the course), but MA dissertations are generally longer than MSc dissertations. MSc students may also undertake extensive practical fieldwork in preparation for their dissertation, or their dissertation may the in the format of a practical group project or business/marketing simulation.