Study information

Entrepreneurship Design and Build: Part 1 - Research - 2023 entry

MODULE TITLEEntrepreneurship Design and Build: Part 1 - Research CREDIT VALUE15
MODULE CODEENG3020A MODULE CONVENERDr Xijin Hua
DURATION: TERM 1 2 3
DURATION: WEEKS 12
Number of Students Taking Module (anticipated)
DESCRIPTION - summary of the module content

To be successful in any industry requires a keen awareness of the commercial landscape in which you operate. In this project you and your team will complete a hands-on design and build project that challenges you to develop, prototype and explore the market for a solution to an engineering challenge. This project emphasis the combination of commercial awareness and the application of sound engineering knowledge. You will have creative freedom and be encouraged to develop innovative engineering solutions to real-world problems and market opportunities. This project will put you and your team in the enviable position of having the time and resources to deploy your creativity and engineering knowledge towards a commercial opportunity of your choice. Will your project lead to the next innovation in bagless vacuum cleaners, will you develop a machine to autonomously collect plastic from the world’s oceans, or will you identify a market opportunity to develop the next must tool or gadget?

AIMS - intentions of the module
This project will not only focus on technical challenge, of equal importance is identifying a viable commercial opportunity and strategy to capitalise on it. This project aims to broaden your appreciation for the commercial realities that all engineering activities must face. In this project you will need to deploy more than technical engineering knowledge.
INTENDED LEARNING OUTCOMES (ILOs) (see assessment section below for how ILOs will be assessed)

On successful completion of this module you should be able to:

ILO #1 Carry out market research in order to identify commercial opportunities and assess potential market demand C1
 
ILO #2  Use technical engineering knowledge to propose innovative product improvements or problem solutions C1, C2  
 
ILO #3 Demonstrate greater commercial awareness in the context of product development C1, C2  
 
ILO #4 Develop and manage a multi-strand programme of research and development C1, C2  
 
ILO #5 Develop a design proposal that meets set requirements  C1, C2 
 
ILO #6 Demonstrate good communication skills  C1, C2, C3 
 
ILO #7 Verbally present information in a confident and professional manner  C2 
 
ILO #8 Condense a large amount of technical information into a compelling and concise report form  C2, C3 
 
ILO #9 Use data to make evidence-based decisions and logical arguments  C1, C2, C3 
 
ILO #10 Estimate costs and track a development budget C2, C3 
 
 
AHEP ILOs - MEng  
 
All attribute values mapped against this module: D1m, D2m, ET2m, ET4m, ET5m, ET6m, ET7m, EP1m, EP9m, EP2m, EA3m, EA4m, EA5m, D4m, D8m, EP8m, EP10m, D5m, D7m, ET3m, EP11m, G1m, G3m, G4m, D6m, EA6m,
SYLLABUS PLAN - summary of the structure and academic content of the module

1: Identification and investigation of a technical challenge and market opportunity - identify an acute need that you and your team have the ability to address:

2: Identification of any existing solutions and their limitations:

3: Identify a differentiating innovation to an existing solution or propose a new solution with an outline scheme design or proposal for innovation:

4: Investigate the potential market and demand for your improved solution through market research:

5: Produce a costed development plan to implement in part two of this project (term 2):

6: Build a case for securing funding to develop the product and bring it to market. Present an outline business case and pitch it to an investor panel:

LEARNING AND TEACHING
LEARNING ACTIVITIES AND TEACHING METHODS (given in hours of study time)
Scheduled Learning & Teaching Activities 13 Guided Independent Study 137 Placement / Study Abroad
DETAILS OF LEARNING ACTIVITIES AND TEACHING METHODS
Category Hours of study time Description
Lectures 1 Initial project kick-off lecture
Workshop 2 Climate Policy Workshop
Tutorial 6 Weekly one hour troubleshooting surgery session
Lectures 4  case study lecture and discussion
Independent study 132 Project development work

 

ASSESSMENT
FORMATIVE ASSESSMENT - for feedback and development purposes; does not count towards module grade

SUMMATIVE ASSESSMENT (% of credit)
Coursework 100 Written Exams 0 Practical Exams 0
DETAILS OF SUMMATIVE ASSESSMENT
Form of Assessment % of Credit Size of Assessment (e.g. duration/length) ILOs Assessed Feedback Method
(C1) Research, product design specification and conceptual design group presentation  30 15 minutes 1-7; 9 Verbal feedback, marking rubric and written comments. 
(C2) Development Technical Report – Individual 50  8 pages  2-6, 8-10  Marking rubric and written/audio comments. 
(C3) - Development Technical Report – Group Executive Summary  20 2 pages + 6 pages appendices  6, 8-10  Marking rubric and written/audio comments. 

 

DETAILS OF RE-ASSESSMENT (where required by referral or deferral)
Original Form of Assessment Form of Re-assessment ILOs Re-assessed Time Scale for Re-assessment
C1 Research, product design specification and conceptual design individual pre-recorded 6 min video presentation 1-7; 9 August Ref/Def period
C2 and C3 Design development executive summary (1 page) and technical report (8 pages)  2-6, 8-10 August Ref/Def period

 

RE-ASSESSMENT NOTES

Reassessment will be to complete a design project based on a design brief that will be provided to students by the module lead. This will be worth 100% of the module and will be assessed by two coursework submissions, comprising a video presentation of research, product design specification and design concepts (30%), and a design report covering the embodiment design (70%). For deferred candidates, the mark will be uncapped. For referred candidates, the mark will be capped at 40%. 

RESOURCES
INDICATIVE LEARNING RESOURCES - The following list is offered as an indication of the type & level of
information that you are expected to consult. Further guidance will be provided by the Module Convener

Reading list for this module:

There are currently no reading list entries found for this module.

CREDIT VALUE 15 ECTS VALUE 7.5
PRE-REQUISITE MODULES None
CO-REQUISITE MODULES None
NQF LEVEL (FHEQ) 6 AVAILABLE AS DISTANCE LEARNING No
ORIGIN DATE Friday 27th January 2023 LAST REVISION DATE Friday 27th January 2023
KEY WORDS SEARCH None Defined

Please note that all modules are subject to change, please get in touch if you have any questions about this module.