Management of Product Development - 2024 entry
| MODULE TITLE | Management of Product Development | CREDIT VALUE | 15 |
|---|---|---|---|
| MODULE CODE | ECM3153 | MODULE CONVENER | Dr Wei Zhang (Coordinator) |
| DURATION: TERM | 1 | 2 | 3 |
|---|---|---|---|
| DURATION: WEEKS | 11 | 0 | 0 |
| Number of Students Taking Module (anticipated) | 45 |
|---|
When it comes to inventing and making a product, a fantastic engineering idea is not enough. The World War 2 Spitfire was an ingenious aircraft to take into battle, but its manufacture was very costly, and took three times as long as the enemy's equivalent. An essential aim for engineers today is to design a good product that is also easy to manufacture, and completing this vision demands effective management tools.
This module introduces you to management concepts and techniques and takes you through the whole engineering procedure from marketing your product idea; exploring fundamentals like patents and intellectual property, to ensuring that your design fulfils customer requirements; and use techniques like QFD or House of Quality in which market needs and major product aspects are analysed to guide your design.
Studying design for manufacture is a key element of this module and this covers different techniques that attempt to ensure your designs are suitable to be made. The main aim is to teach you not just about the value of a strong engineering idea but about the practicalities of how you bring it to market and how these two factors must work together.
By the end of the module you will understand the design and development process and how it is controlled; in particular how you will monitor this efficiently at various stages to produce a product that meets the specification you wrote and the original customers' requirements. With a strong grasp of designing for manufacture in mind, you will also have become more competent to work in the design process of real companies and have an excellent knowledge of how to manage this.
The module aims to introduce you to the process of generating ideas for new product development. It also aims to develop your awareness of how the basic concepts and tools for managing new product development are applied in practice. Finally, it highlights the integration of product development process and the delivery system reliability and maintenance.
Programmes that are accredited by the Engineering Council are required to meet Accreditation of Higher Education Programmes (AHEP4) Learning Outcomes. The Engineering Council AHEP4 Learning Outcomes are taught and assessed on this module and identified in brackets below.
On successful completion of this module, you should be able to:
Module Specific Skills and Knowledge:
1. Develop a thorough understanding of the challenges inherent in the development of products, services, and processes, along with an awareness of various sources for generating innovative ideas (C6, M6).
2.Understand the essential nature of product and service development and its interrelationship with the delivery system, particularly in the context of its societal impact. (C7, M7).
3. Effectively engage in the new product development process while demonstrating familiarity with a range of concepts and tools essential for the successful management of such projects (C15, M15)
Discipline Specific Skills and Knowledge:
4. Recognise the strategic significance and vital role of new product development in securing corporate success, with particular emphasis on its integration within systems engineering, reliability engineering, and risk management frameworks (C9, M9).
Personal and Key Transferable/ Employment Skills and Knowledge:
5. Collaborate in teams to analyse problems and present findings to larger groups, while enhancing communication, report writing, and organisational skills.(C16, M16)
- introduction to new product development;
- the essential differences between product and service;
- the role of markets and marketing function;
- product/service designs - issues and considerations;
- product reliability;
- process reliability - making a system fail-safe;
- process reliability - checking for failure;
- maintenance - concepts and tasks;
- maintenance - types;
- life cycle design and costing;
- design knowledge management;
- management of innovation;
- design re-use.
| Scheduled Learning & Teaching Activities | 22 | Guided Independent Study | 128 | Placement / Study Abroad | 0 |
|---|
| Category | Hours of study time | Description |
| Scheduled learning and teaching activities | 11 | Lectures |
| Scheduled learning and teaching activities | 11 | Tutorials/Drop in session |
| Guided independent study | 128 | Private study |
| Form of Assessment | Size of Assessment (e.g. duration/length) | ILOs Assessed | Feedback Method |
|---|---|---|---|
| Not applicable | |||
| Coursework | 40 | Written Exams | 60 | Practical Exams |
|---|
| Form of Assessment | % of Credit | Size of Assessment (e.g. duration/length) | ILOs Assessed | Feedback Method |
|---|---|---|---|---|
| Written exam – closed book | 60 | 2 hours - January Exam | 1-4 (C&M 6, 7, 9, 15, | Exam mark |
|
Coursework 1: Group Case study |
10 | 32 hours | 1- 5 (C&M 6, 7, 9, 15, 16) | Written |
|
Coursework 2: Individual Mini Project |
30 | 96 hours | 1-4 (C&M 6, 7, 9, 15) | Written |
| Original Form of Assessment | Form of Re-assessment | ILOs Re-assessed | Time Scale for Re-reassessment |
|---|---|---|---|
| All above | Written exam (100% - 2 hours) | All (C&M 6, 7, 9, 15, 16) | August Ref/Def period |
Deferrals: Reassessment will be by coursework and/or exam in the deferred element only. For deferred candidates, the module mark will be uncapped.
Referrals: Reassessment will be by a single written exam worth 100% of the module. As it is a referral, the mark will be capped at 40%.
information that you are expected to consult. Further guidance will be provided by the Module Convener
ELE – http://vle.exeter.ac.uk
Reading list for this module:
| Type | Author | Title | Edition | Publisher | Year | ISBN |
|---|---|---|---|---|---|---|
| Set | Stevens, R, Brook, P, et al | Systems Engineering: coping with complexity | Prentice Hall | 1998 | 978-0130950858 | |
| Extended | Lysons, K, Farrington, B | Purchasing and Supply Chain Management | 10th | Prentice Hall | 2006 | 978-1292317939 |
| CREDIT VALUE | 15 | ECTS VALUE | 7.5 |
|---|---|---|---|
| PRE-REQUISITE MODULES | None |
|---|---|
| CO-REQUISITE MODULES | None |
| NQF LEVEL (FHEQ) | 3 (NQF level 6) | AVAILABLE AS DISTANCE LEARNING | No |
|---|---|---|---|
| ORIGIN DATE | Friday 22nd March 2024 | LAST REVISION DATE | Tuesday 1st October 2024 |
| KEY WORDS SEARCH | Design process; customer; requirements, reliability; management; product development. |
|---|
Please note that all modules are subject to change, please get in touch if you have any questions about this module.
