Study information

Design, Innovation & Entrepreneurship - 2024 entry

MODULE TITLEDesign, Innovation & Entrepreneurship CREDIT VALUE15
MODULE CODEENGM026 MODULE CONVENER Pratheeba Vimalnath (Coordinator)
DURATION: TERM 1 2 3
DURATION: WEEKS 11
Number of Students Taking Module (anticipated) 15
DESCRIPTION - summary of the module content

How do firms design new products, services, and business models and get new them to the market? This module provides an overview of design thinking, innovation management and entrepreneurship. It will deliver the theories, key concepts and practical tools for idea generation & selection, product/service design, business model development, strategy formulation and implementation. In this module, students will have a deep-dive into the practical exercise by using the tools for identifying new business opportunities, developing technology road-mapping, designing business models, and implementing innovation projects. Case studies, methods and tools from the latest research will be provided in the module.
 
No pre-requisite or co-requisite modules are needed to have in order to be able to take this module. This module is suitable for specialist/non-specialist students, and is recommended for interdisciplinary pathways.

AIMS - intentions of the module

The aim of the module is to introduce the theoretical and practical elements of design, innovation and entrepreneurship. This module will include the knowledge related to design thinking, innovation management, roadmapping, business model innovation and entrepreneurship. The module will introduce a set of new and emerging concepts and practical tools for students to solve the real-time challenges faced by industries. This module will adopt project-based learning approach which allows students to use provided tools to address chosen challenges within groups. There will a few group discussion and presentations in this module. 
 

INTENDED LEARNING OUTCOMES (ILOs) (see assessment section below for how ILOs will be assessed)
 
Module Specific Skills and Knowledge: 
 
1 Gain a strong knowledge of design, innovation and entrepreneurship in manufacturing (M5, M6, M7)
 
2 Be able to apply the innovation methods and tools to develop new product concepts and new business models (M5, M6, M7)
 
Discipline Specific Skills and Knowledge: 
 
3 Apply appropriate theories and methods/tools to new product prototype, new business models and marketing strategies (M14, M15)
 
4 Apply the learnt knowledge to analyse the real world challenges in design, innovation and entrepreneurship
 
5 Apply the knowledge and problem-solving skills to develop potential solutions of the real world challenges in design, innovation and entrepreneurship (M5, M6, M7, M14, M15)
 
Personal and Key Transferable/ Employment Skills and Knowledge: 
 
6 Communicate effectively to technical and non-technical people  (M17)
 
7 Work in groups and have teamwork skills (M16)
 
8 Study independently, acquire necessary knowledge and skills unaided (M16, M18)
 
9 Write concise and high-quality individual report (M16, M18)
 
10 Critical thinking and research skills (i.e. desk-based, online search for archival data) (M16, M17)
 
SYLLABUS PLAN - summary of the structure and academic content of the module
  1. Introduction: Understanding design, innovation and entrepreneurship in manufacturing
  2. Design, innovation and entrepreneurship theories.
  3. Design thinking
  4. Product development
  5. Service development
  6. Business model innovation (lectures + workshop)
  7. Technology management (lectures + workshop)
LEARNING AND TEACHING
LEARNING ACTIVITIES AND TEACHING METHODS (given in hours of study time)
Scheduled Learning & Teaching Activities 27 Guided Independent Study 123 Placement / Study Abroad
DETAILS OF LEARNING ACTIVITIES AND TEACHING METHODS
Category Hours of study time Description
Scheduled learning and teaching activities 22

Lectures
Scheduled learning and teaching activities 5 Tutorial week (3,5,7,9,11)  
Guided Independent study  123 Self-study, Preparation for Teaching Sessions, Assessments 

 

ASSESSMENT
FORMATIVE ASSESSMENT - for feedback and development purposes; does not count towards module grade
SUMMATIVE ASSESSMENT (% of credit)
Coursework 100 Written Exams 0 Practical Exams 0
DETAILS OF SUMMATIVE ASSESSMENT
Form of Assessment % of Credit Size of Assessment (e.g. duration/length) ILOs Assessed Feedback Method
Individual Assignment 80
3500 words (Or PowerPoint Slide Pack)

1-6, 8-10 

 Feedback written on assignment
Group Work 20 Presentation/Video 1-10  Feedback on groupwork

 

DETAILS OF RE-ASSESSMENT (where required by referral or deferral)
Original Form of Assessment Form of Re-assessment ILOs Re-assessed Time Scale for Re-assessment
Individual Assignment Resubmission of Individual Assignment (4000 words) 100%

1-6, 8-10

 4 weeks
Group Work Individual narrated PowerPoint

1-6, 8-10

 4 weeks

 

RE-ASSESSMENT NOTES

For deferred candidates, the mark will be uncapped. For referred candidates, the mark will be capped at 50%. Deferred or referred group work assessment changes to an individual assignment. Referred assessments are based on either the component or components of the original form of assessment referred.

RESOURCES
INDICATIVE LEARNING RESOURCES - The following list is offered as an indication of the type & level of
information that you are expected to consult. Further guidance will be provided by the Module Convener

Reading list for this module:

Type Author Title Edition Publisher Year ISBN
Set Pugh, S. Total Design Addison-Wesley Publishing Co. 1990 978-0201416398
Set Osterwalder, A and Pigneur, Y Business Model Generation: A Handbook for Visionaries, Game Changers, and Challengers John Wiley & Sons 2010
Set Legum, B.M., Stiles, A.R. and Vondran, J.L. Engineering Innovation: From Idea to Market Through Concepts and Case Studies De Grutver 2019 9783110521900
CREDIT VALUE 15 ECTS VALUE 7.5
PRE-REQUISITE MODULES None
CO-REQUISITE MODULES None
NQF LEVEL (FHEQ) 7 AVAILABLE AS DISTANCE LEARNING No
ORIGIN DATE Thursday 31st October 2019 LAST REVISION DATE Friday 15th March 2024
KEY WORDS SEARCH Design thinking, innovation, Entrepreneurship

Please note that all modules are subject to change, please get in touch if you have any questions about this module.