ENG2004 | 2025 | University of Exeter

MODULE TITLE	Entrepreneurship 2	CREDIT VALUE	15
MODULE CODE	ENG2004	MODULE CONVENER	Dr Dong Wang (Coordinator)

DURATION: TERM	1	2	3
DURATION: WEEKS		11

Number of Students Taking Module (anticipated)	250

DESCRIPTION - summary of the module content

Welcome to this new and exciting module on Entrepreneurship. This course continues the study initiated in ENG1006 to propel you into the next level of your entrepreneurship skills development. This module aims to immerse you in new technologies including Machine Learning or Generative AI. You will learn from project launch lectures with inspirational entrepreneurs and design engineers and project-based collaboration.

You will be pitching yourself against competitors to promote your strengths and specialist areas to potential co-founders of the future spin-out companies at the University of Exeter. Mock company teams will be formed to answer discipline specific driving questions on Machine Learning and/or Generative AI.

The newly formed mock company teams will go through the Stage Gate Innovation Process to filter out the best products, services, components, materials or techniques from the initial brainstorming sessions. A partial Business Model Canvas (BMC) will be submitted as a midway checkpoint with a focus on:

• Value Proposition

• Infrastructure Aspects

• Market Aspects

• Financial Aspects

The mock company teams will develop their selected idea through computer modelling, simulation and/or physical prototyping to finally pitch their developed idea alongside their company website to lecturers in a ‘Dragons Den’ style session. Each mock company team will defend their ideas against some tricky questions to simulate the process of pitching for funding from potential investors. As well as pitching your own ideas, you will learn about many different types of current technological advances from your peers.

This module will help you to develop a range of transferable and practical skills essential to all engineers, as well as prepare you for securing valuable work experience should you wish to apply these skills in a real-world environment via the EMP3001 Commercial and Industrial Placement module, or Year in Industry programme.

AIMS - intentions of the module

The purpose of this module is to enable you to develop a wide range of design and 21st century skills essential to all engineers. The individual work will hone your self- promotion, organisation and independent research skills; the collaborative aspect of the project will enable you to develop communication, business and team skills and the mock company website you create report you create will strengthen your marketing, visual and written communication skills. You will have Lectures and Workshops by academics and industry guests to improve your entrepreneurship skills. The module also includes facilitators who will mentor you i

through PBL Support Sessions and answer queries on the ELE forum to facilitate the application of engineering principles to the solution of your discipline specific problem.

Whilst completing your team project, you will focus on the Experiment and Dare parts of EntreComp (the entrepreneurship competency framework):

Experiment– critical thinking and experimenting with creating value through practical entrepreneurial experiences.

Dare – turning ideas into action in ‘real life’ and taking responsibility for this.

Some teams or individuals may move into the Advanced: Improve and Reinforce parts of EntreComp.

INTENDED LEARNING OUTCOMES (ILOs) (see assessment section below for how ILOs will be assessed)

Programmes that are accredited by the Engineering Council are required to meet Accreditation of Higher Education

Programmes (AHEP4) Learning Outcomes. The following Engineering Council AHEP4 Learning Outcomes are taught and assessed on this module:

Module Specific Skills and Knowledge:

1 Gain knowledge and understanding of CAD/CAM or VR/AR and hone your ability to research current and future developments and technologies (C3, M3, C4, M4)

2 Understanding of concepts from a range of areas including some outside engineering, and the ability to evaluate them critically and to apply them effectively in engineering projects (C11, M11)

Discipline Specific Skills and Knowledge:

3 Apply problem-solving skills, technical knowledge and understanding, to establish rigorous and creative business solutions that are fit for purpose (C5, M5, C6, M6, C8, M8)

4 Show an awareness of the principles of the stage gate innovation process, demonstrate design skills, and incorporate those principles through research and development;

Personal and Key Transferable/ Employment Entrepreneurship Skills and Knowledge:

5 Understanding of technical risk and the key drivers for business success through the design and application of the Business Model Canvas (BMC) (C3, M3, C5, M5)

6 Work independently, using IT and personal skills such as time and stress management, monitoring your own progress, generating ideas, setting realistic targets, reflecting on the effectiveness of your learning strategies and modifying your targets and learning strategies appropriately (C15, M15, C17, M17)

SYLLABUS PLAN - summary of the structure and academic content of the module

Project Launch – Hackathon;
team building;
advanced technology research; – Machine Learning or Generative AI;
ideation and idea development;
business development;
web design and construction;
PBL support sessions;
pitching and presentation skills.

LEARNING AND TEACHING

LEARNING ACTIVITIES AND TEACHING METHODS (given in hours of study time)

Scheduled Learning & Teaching Activities	25	Guided Independent Study	125	Placement / Study Abroad	0

DETAILS OF LEARNING ACTIVITIES AND TEACHING METHODS

Category	Hours of study time	Description
Scheduled learning and teaching activities	18	Lectures
Scheduled learning and teaching activities	4	PBL Technical Support Sessions
Scheduled learning and teaching activities	3	Project Launch
Guided independent study	125	Research, development, innovation, multimedia

ASSESSMENT

FORMATIVE ASSESSMENT - for feedback and development purposes; does not count towards module grade

SUMMATIVE ASSESSMENT (% of credit)

Coursework	100	Written Exams	0	Practical Exams	0

DETAILS OF SUMMATIVE ASSESSMENT

Form of Assessment	% of Credit	Size of Assessment (e.g. duration/length)	ILOs Assessed	Feedback Method
Coursework 1 - Group Business Model Canvas	50	10 Page Slide Deck	5 (C3, M3, C5, M5, C17, M17)	Written Lecturer Feedback
Coursework 2- Group Presentation	50	0.25 hours	1 - 6 (C3, M3, C4, M4, C5, M5, C6, M6, C8, M8, C11, M11, C15, M15, C17, M17)	Group mark with individual reduction if required – Verbal Lecturer Feedback

DETAILS OF RE-ASSESSMENT (where required by referral or deferral)

Original Form of Assessment	Form of Re-assessment	ILOs Re-assessed	Time Scale for Re-assessment
All above	Coursework (100%)	1 - 6 (C3, M3, C4, M4, C5, M5, C6, M6, C8, M8, C11, M11, C15, M15, C17, M17)	Referral/deferral period

RE-ASSESSMENT NOTES

Deferrals: Reassessment will be by coursework in the deferred element only. For deferred candidates, the module mark will be uncapped.

Referrals: Reassessment will be by a single 100%v coursework assessment. As it is a referral, the mark will be capped at 40%.

RESOURCES

INDICATIVE LEARNING RESOURCES - The following list is offered as an indication of the type & level of
information that you are expected to consult. Further guidance will be provided by the Module Convener

Machine learning/Generative AI

Bertolini, M. and Mezzogori, D. et al., Machine Learning for industrial applications: A comprehensive literature review. Expert Systems with Applications, 2021

Brown, T. and Smith, A. et al. The Rise of Generative AI: Transforming Industries with Intelligence, Journal of AI Research, 2023

Reading list for this module:

Type	Author	Title	Edition	Publisher	Year	ISBN
Set	Clifford, A, Whitcomb, Leslie E.	Effective interpersonal and team communication skills for engineers		Wiley-Blackwell	2013	9781118317099
Set	European Commission	EntreComp		European Commission	2018
Set	The Do Lectures	The Do Lecture - Talks 2018		The Do Lectures	2018
Set	eCorner	Build your entrepreneurial mindset	2018	Stanford online	2018
Set	Behnam Tabrizi	Lead Change from Where You Are by Applying the Rapid Transformation Model		Stanfordonline	2015
Set	Tabrizi, B and Terrell, M	The Inside-Out: A Practical Guide to Transformational Leadership		Evolve Publishing Inc	2016	978-0991622955

CREDIT VALUE	15	ECTS VALUE	7.5

PRE-REQUISITE MODULES	None
CO-REQUISITE MODULES	None

NQF LEVEL (FHEQ)	5	AVAILABLE AS DISTANCE LEARNING	No
ORIGIN DATE	Friday 8th January 2021	LAST REVISION DATE	Thursday 6th March 2025

KEY WORDS SEARCH	Entrepreneurship, communication, Project Based Learning (PBL), 21st Century Skills, collaboration, problem solving, critical thinking, website design, marketing, pitching, business model canvas (BMC)

Entrepreneurship 2 - 2025 entry