Social Networks and Text Analysis - 2025 entry
MODULE TITLE | Social Networks and Text Analysis | CREDIT VALUE | 15 |
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MODULE CODE | ECMM447 | MODULE CONVENER | Dr Federico Botta (Coordinator) |
DURATION: TERM | 1 | 2 | 3 |
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DURATION: WEEKS | 11 (October starters) | 10 (January starters) |
Number of Students Taking Module (anticipated) | 80 |
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The rise of the Web has created huge datasets relating to the interaction of users and online content. Much of this content is relational and is best understood using a network perspective (for example, hyperlinked web pages; users linking to content; users linking to users on social platforms). Much of this content consists of unstructured text (for example, webpages, blogs, social media posts) that requires computational methods for analysis at scale. In this module you will learn the core principles of social network analysis and computational text analysis, enabling you to gain insight from the rich data available on the Web.
On successful completion of this module you should be able to:
Module Specific Skills and Knowledge
2. Discuss the use of text analysis for gaining insight from unstructured text datasets.
Discipline Specific Skills and Knowledge
6. Understand the role of network analysis and text analysis in the wider context of data science.
Personal and Key Transferable / Employment Skills and Knowledge
9. Communicate data analysis procedures using notebooks and other digital media appropriate for a specialist audience.
Scheduled Learning & Teaching Activities | 34 | Guided Independent Study | 116 | Placement / Study Abroad | 0 |
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Category | Hours of study time | Description |
Scheduled Learning & Teaching | 16 | Lectures |
Scheduled Learning & Teaching | 18 | Practical Work |
Guided independent study | 50 | Project work |
Guided independent study | 66 | Background reading and self-study |
Form of Assessment | Size of Assessment (e.g. duration/length) | ILOs Assessed | Feedback Method |
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Practical Exercises | 18 hours | All | Oral |
Coursework | 100 | Written Exams | 0 | Practical Exams |
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Form of Assessment | % of Credit | Size of Assessment (e.g. duration/length) | ILOs Assessed | Feedback Method |
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Mini-project (practical work and report) | 70% | Code notebook and 4 pages-word report | All | Written |
Pitch Deck Project Presentation | 30% | 2 Weeks' workload | All | Written |
Original Form of Assessment | Form of Re-assessment | ILOs Re-assessed | Time Scale for Re-assessment |
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Mini-project (practical work and report) | Mini project (practical work and report) (code notebook and 4-page word report, 70%) | All | Referral/deferral period |
Pitch Deck Project Presentation | Pitch Deck Project Presentation (2 weeks’ workload, 30%) | All | Referral/deferral period |
Reassessment will be by coursework in the failed or deferred element only. For referred candidates, the module mark will be capped at 50%. For deferred candidates, the module mark will be uncapped.
information that you are expected to consult. Further guidance will be provided by the Module Convener
Reading list for this module:
Type | Author | Title | Edition | Publisher | Year | ISBN |
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Set | Newman, M.E.J. | Networks: An Introduction | Oxford University Press | 2010 | 978-0199206650 | |
Set | Ernesto Estrada, Philip A. Knight | A first course in network theory | Oxford University Press | 2015 | 9780198726463 | |
Set | Barabasi, A. & Posfai, M. | Network Science. | Cambridge University Press. | 2016 | ||
Set | Caldarelli, G. & Chessa, A. | Data Science and Complex Networks: Real Case Studies with Python. | Oxford University Press | 2016 | ||
Set | Ignatow, G. & Mihalcea, R. | Text Mining: A Guide for the Social Sciences. | Sage | 2016 | ||
Set | Sarkar, D. | Text Analytics with Python: A Practical Real-world Approach to Gaining Actionable Insights from your Data. | Apress | 2016 |
CREDIT VALUE | 15 | ECTS VALUE | 7.5 |
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PRE-REQUISITE MODULES | COMM109 |
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CO-REQUISITE MODULES |
NQF LEVEL (FHEQ) | 7 | AVAILABLE AS DISTANCE LEARNING | No |
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ORIGIN DATE | Thursday 14th March 2024 | LAST REVISION DATE | Tuesday 6th May 2025 |
KEY WORDS SEARCH | Social networks, social media, web, text analysis, text mining |
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Please note that all modules are subject to change, please get in touch if you have any questions about this module.