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Undergraduate Study

BSc Business Analytics - 2025 entry

Please note: The below is for 2025 entries. Click here for 2024 entries.
UCAS code N300
Duration 3 years
Entry year 2025
Campus Streatham Campus
Discipline Business and Management
Contact

Web: Enquire online
Phone: +44 (0)1326 371801

Typical offer

View full entry requirements

A-Level: AAB
IB: 34/665
BTEC: DDD

Contextual offers

A-Level: BBB
IB: 30/555
BTEC: DDM

Overview

  • Become critical to the future of business by being able to extract, analyse and interpret complex business data whilst being able to operate in the wider business environment, having developed management, finance and marketing skills
  • Use data to confidently, creatively and imaginatively resolve operational and strategic problems facing organisations across sectors
  • Graduates will be resilient in a world in which data is pervasive; able to adapt to the implementation of new technologies
  • Combines core modules data handling, programming and statistical analysis with modules exploring the wider business environment of HR, marketing and operations
  • Dedicated support from our award-winning Careers Team

View 2024 Entry

Request a prospectus

Open Days and visiting us

How to apply

Contact

Web: Enquire online

Phone: +44 (0)1392 72 72 72

Trophy icon

Business School of the Year

Times Higher Education Awards 2022

Top 10 icon

Top 10 for Business and Management

9th in The Complete University Guide 2025

Graduation cap and diploma icon: symbolizing academic achievement and success.

All Business School departments are top 10 for graduate prospects

The Complete University Guide 2025

Rosette with tick in icon

Triple accredited Business School

AMBA, AACSB, EQUIS

Trophy icon

Business School of the Year

Times Higher Education Awards 2022

Top 10 icon

Top 10 for Business and Management

9th in The Complete University Guide 2025

Graduation cap and diploma icon: symbolizing academic achievement and success.

All Business School departments are top 10 for graduate prospects

The Complete University Guide 2025

Rosette with tick in icon

Triple accredited Business School

AMBA, AACSB, EQUIS

Entry requirements (typical offer)

Qualification Typical offer Required subjects
A-Level AAB N/A
IB 34/665 N/A
BTEC DDD N/A
GCSE C or 4
A or 7
Grade C or 4 in English Language
Grade A or 7 in Mathematics (or GCE A-Level/AS Mathematics, Pure Mathematics, Further Mathematics or Core Mathematics)
Access to HE 30 L3 credits at Distinction Grade and 15 L3 credits at Merit Grade N/A
T-Level Distinction N/A
Contextual Offer

A-Level: BBB
IB: 30/555
BTEC: DDM

Specific subject requirements must still be achieved where stated above. Find out more about contextual offers.

Other accepted qualifications

View other accepted qualifications

English language requirements

International students need to show they have the required level of English language to study this course. The required test scores for this course fall under Profile B1. Please visit our English language requirements page to view the required test scores and equivalencies from your country.

NB General Studies is not included in any offer.

Grades advertised on each programme webpage are the typical level at which our offers are made and provide information on any specific subjects an applicant will need to have studied in order to be considered for a place on the programme. However, if we receive a large number of applications for the programme we may not be able to make an offer to all those who are predicted to achieve/have achieved grades which are in line with our typical offer. For more information on how applications are assessed and when decisions are released, please see: After you apply

Course content

The modules we outline here provide examples of what you can expect to learn on this degree course based on recent academic teaching. The precise modules available to you in future years may vary depending on staff availability and research interests, new topics of study, timetabling and student demand.

You may take option modules as long as any necessary prerequisites have been satisfied, where the timetable allows and if you have not already taken the module in question or an equivalent module.

The modules we outline here provide examples of what you can expect to learn on this degree course based on recent academic teaching. The precise modules available to you in future years may vary depending on staff availability and research interests, new topics of study, timetabling and student demand.

Your first year is composed of compulsory modules to ensure you receive a strong grounding in the core competencies of your degree, as well as the ability to undertake 30 credits of optional modules meaning you can begin to explore areas of interest. Modules are either 15 – 30 credits meaning you could take up to 2 optional modules on top of the compulsory modules.

90 credits of compulsory modules, 30 credits of optional modules

Compulsory modules

CodeModule Credits
BEM1024 Statistics for Business 15
BEM1019 Fundamentals of Marketing 15
BEE1034 Economics for Management 15
BEM1023 Discovering Management 30
BEM1025 Programming for Business Analytics 15

Optional modules

30 credits of optional modules. 

The following modules are recommended as options that will fit well alongside other course content, however students are free to choose electives from across the University subject to meeting relevant pre-requisites.

CodeModule Credits
BEA1013 Introduction to Accounting 15
SSI1005 Introduction to Social Data 15
BEM1026 Impactful Entrepreneurship 15
BEE1006 Introduction to Finance 15
BEM1018 Business and Society 15

Your second year develops your analytics skills to an intermediate level, whilst enabling much more flexibility to pursue your interests by allowing for 45 credits of optional modules.

75 credits of compulsory modules, 45 credits of optional modules

Compulsory modules

CodeModule Credits
BEM2039 Business Analytics in Practice 15
BEM2007 Operations Management 15
BEM2040 Database Technologies for Business Analytics 15
BEM2041 Marketing Analytics 15
BEM2021 Human Resource Management 15

Optional modules

45 credits of optional modules. 

The following modules are recommended as options that will fit well alongside other course content, however students are free to choose electives from across the University subject to meeting relevant pre-requisites.

CodeModule Credits
BEM2027 Information Systems 15
BEM2034 Digital Technologies and the Future of Work 15
BEM2037 Leadership: Challenges and Practice 15
BEM2016 Consumer Behaviour 15

The BSc Business Analytics degree offers you the opportunity to spend a year working in a related industry or studying abroad.

If you choose one of these options your placement year will take place in your third year, before returning to complete your degree at Exeter in your fourth and final year of study.

You can apply directly to one of these options via UCAS, or you can apply to the standard 3 year BSc Business Analytics course and transfer onto one of these options in the first term of your first year.

More about placement options

Whilst compulsory modules develop your knowledge to advance level, 60 credits of optional modules allow you to specialise according to your interests, or explore a wide range of topics enabling you to graduate with a broad knowledge base.

60 credits of compulsory modules, 60 credits of optional modules

Compulsory modules

CodeModule Credits
BEM3062 Operations Analytics 15
BEM3063 Strategic and HR Analytics 15
BEM3064 Analytics and Visualisation for Managers and Consultants 15
BEM3065 Strategy 15

Optional modules

60 credits of optional modules. 

The following modules are recommended as options that will fit well alongside other course content, however students are free to choose electives from across the University subject to meeting relevant pre-requisites.

CodeModule Credits
BEE3109 Bitcoin, Money and Trust 15
BUS3001 Dissertation 30
BEM3041 Marketing Management and Strategy 15
BEM3055 Ethics and Responsible Innovation 15
BEM3054 Digital Marketing: Theory, Culture and Practice 15
SSI3001 Introduction to Social Network Analysis 15

Course variants

The BSc Business Analytics degree offers you the opportunity to spend a year working in a related industry or studying abroad.

If you choose one of these options your placement year will take place in your third year, before returning to complete your degree at Exeter in your fourth and final year of study.

You can apply directly to one of these options using the UCAS codes below, or you can apply to the standard 3-year BSc Business Analytics course and transfer onto one of these options in the first term of your first year.

UCAS code: N301

Why choose a year in industry?

  • Gain a proven work history that is excellent to discuss at job interviews and gives you a head start in the working world
  • Get paid! Typical salaries range from £19,000 to £23,000 but can extend from £15,000 to £52,000
  • Over 50% of students are offered graduate jobs from their placement employer
  • 97% of With Industrial Experience graduates were in graduate employment or postgraduate study within 6 months of graduating, compared to 93.5% of non-WIE graduates (DLHE 2017)
  • Increase your confidence and resilience, and make friends for life

What does a year in industry mean for me?

The ‘With Industrial Experience’ (WIE) pathway is a four year version of your degree, in which your third year is spent in a professional placement before returning to university for your fourth and final year. The Business School Careers Team supports you every step of the way, helping you identify placement providers, create a strong application, practice interview techniques, and support you while you are in placement. The placement year assessment currently comprises of:

  • Progress reports provided by employers
  • A reflective essay
  • A business report

How do I secure a placement and where can I go?

You are responsible for sourcing and securing a work placement, but you will be supported throughout by the Business School Careers Team and assigned an academic tutor for the duration of your placement. Placements are available internationally. Previous placement providers include Adidas, Apple, ASOS, Bank of England, Deloitte, Disney, EY, GlaxoSmithKline, Goldman Sachs, PwC

Does it count towards my degree?

The placement year is assessed and contributes 1/7th of your final degree classification when you graduate.

Does it affect my tuition fee?

During your placement year you will pay a reduced tuition fee of approximately 20% of the maximum fee for that year. Find out more on our tuition fee webpages.

How do I apply?

'With Industrial Experience’ is available on all our undergraduate programmes. You can apply through UCAS or ask to transfer onto WIE in the first term of your first year. Find out more on our careers pages.

Other work experience options

If you choose not to undertake the four year WIE pathway, there are other ways to gain work experience, from the Business Internships and Placements Module, to summer internships. Find out more on our careers pages.

UCAS code: N302

Why choose a year abroad?

  • In a complex and hyper-connected world, it is more important than ever to demonstrate a global outlook to employers
  • A report by Universities UK International shows that graduates who are mobile during their degree are more likely to earn more than non-mobile peers
  • Broaden your perspective in a way that benefits you for life: accelerating your resilience and flexibility, developing your ability to communicate across cultures, and demonstrating that you take the initiative
  • We find students return from their year abroad with heightened self-confidence and an impressive work ethic.

What does a year abroad mean for me?

The ‘With Year Abroad’ (WYA) pathway is a four-year version of your degree, in which your third year is spent studying at one of our 60 partner universities (spanning 26 countries), before returning to university for your fourth and final year. There is also the opportunity to combine study and work abroad, doing a semester of study at one of our partner universities followed by a semester of work in a placement that you secure anywhere in the world. The Business School Study Abroad Team supports you every step of the way, helping you to decide where to go, create a strong application, and supporting you while you are abroad.

Where can I go?

We have partners in: Canada, USA, Mexico, Peru, Norway, Sweden, Finland, Germany, Denmark, Netherlands, Switzerland, France, Spain, Portugal, Poland, Slovenia, Italy, Turkey, China, Hong Kong, Thailand, Japan, Taiwan, Singapore, Australia, New Zealand

Does it count towards my degree

The placement year is assessed and contributes 1/7th of your final degree classification when you graduate.

Does it affect my tuition fees?

If you spend a full academic year studying abroad you will pay a reduced fee of approximately 15% of the maximum fee for that year.

How do I apply?

Year abroad options are available on all our undergraduate programmes. You can apply for the four year ‘With Year Abroad’ variant of your degree through UCAS or ask to transfer onto the WYA programme in your first year. Acceptance is dependent on satisfactory academic performance and the level of research you have undertaken into your chosen institution. Find out more on our study abroad webpages.

Other study abroad options

If you choose not to undertake the full year studying abroad, there are other ways to gain a taste of the study abroad experience. You can spend two to six weeks at one of our international partner universities. Find out more on our study abroad webpages.

Fees

Tuition fees for 2025 entry

UK students: £9,535 per year
International students: £24,700 per year

Scholarships

The University of Exeter has many different scholarships available to support your education, including £5 million in scholarships for international students applying to study with us in the 2025/26 academic year, such as our Exeter Excellence Scholarships*.

Financial support is also available for students from disadvantaged backgrounds, lower income households and other under-represented groups to help them access, succeed and progress through higher education.

* Terms and conditions apply. See online for details.

Find out more about tuition fees and scholarships

Learning and teaching

How will I learn?

You will learn through a mix of:

  • Lectures of one or two hours once a week for each module. These give you the information central to the module and help you understand complex ideas.
  • Seminars and tutorials every week or every other week for each module. They cover in-depth discussions of topics introduced in lectures.
  • Total timetabled study hours (lectures, seminars, tutorials) for your whole degree are on average between 11 and 14 hours per week. In addition you are expected to complete an average of 20-25 hours of independent or group study per week.

How will I be assessed?

Modules are assessed through a mixture of:

  • Group work
  • Coursework
  • Project work
  • Examinations

The weighting of these components varies according the module. Coursework is typically between 2,500 and 6,000 words in length, and exams are usually held at the end of the module in January and May/June.

Where will I study?

You will be based at the purpose built University of Exeter Business School located on the Streatham Campus in Exeter, Devon.

Optional modules outside of this course

Each year, if you have optional modules available, you can take up to 30 credits in a subject outside of your course. This can increase your employability and widen your intellectual horizons.

Proficiency in a second subject

If you complete 60 credits of modules in one of the subjects below, you may have the words 'with proficiency in [e.g. Social Data Science]' added to your degree title when you graduate.

  • A Foreign Language
  • Data Science
  • Entrepreneurship
  • Innovation
  • Law (Penryn Campus only)
  • Leadership
  • Management
  • Social Data Science

Find out more about proficiency options

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Your future

The University of Exeter Business School provides a range of careers and employability support for Undergraduate students. Visit the Business School Career Zone web page for more information.

Global opportunities

The BSc Business Analytics degree adopts an international outlook meaning you will develop an understanding of the global business environment. Combined with the opportunity to study abroad or work a year in industry, you will be well-placed to work for local or international companies.

Your degree demonstrates that you have the following professional skills

  • Use data and analytics to inform business decision making
  • The ability to use data and analytics confidently, creatively and imaginatively in order to resolve a wide range of operation and strategic problems facing organisations across sectors
  • Resilience in a fast changing world in which data is pervasive
  • Adaptable to the implementation of new technologies within the analytics domain
  • Broad skills in other areas of business and management and flexible in their application, enabling you to pursue careers outside analytics
  • Project management, negotiation, communication and influencing

BSc Business Analytics graduate roles may include:

  • Business Analyst
  • Business Consultant
  • Data Consultant
  • Supply Chain Analyst
  • Market Analyst
  • HR Analyst
  • Project Manager
  • Business Development
  • Brand Management

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